Business Intelligence
Self-serve dashboards for non-engineers.
Business Intelligence at IRPR.io means dashboards your PMs, marketers, and execs actually use — not 500 Looker dashboards nobody opens. Self-serve BI grounded in a clean dbt layer, with metrics definitions you can defend in a board meeting.
Data that moves decisions.
Business Intelligence · how we actually work.
We build the BI stack around decisions. Weekly / monthly / quarterly decisions your team makes — those drive what metrics you need, what dashboards you build, and what the self-serve frontier looks like.
Every engagement includes a metrics layer (dbt metrics / LookML / Cube), dashboard architecture (explore vs. snapshot vs. drill-down), and training so your team can answer their own questions.
Pipelines, dashboards, and the modern data stack.
BI that actually gets used.
Engagement = adoption. Not reports in a filing cabinet.
What ships in every BI engagement.
- Metric layer in code
- 5–12 dashboards across exec, ops, product, growth
- Self-serve training materials
- Data-access governance
- Onboarding docs for new team members
- Dashboard maintenance playbook
- Quarterly review template
- Embedding setup (if relevant)
Tools we've shipped with.
What we ship in this practice.
Executive dashboard pack
5–8 dashboards that run the quarterly review. Revenue, retention, activation, pipeline, ops. Real numbers, defensible definitions.
Self-serve product analytics
PMs answer their own questions in Looker / Mode / Metabase. No more 'can someone pull this for me' requests.
Revenue operations dashboards
Pipeline, velocity, conversion, cohort analysis. Sales + ops work on the same numbers.
Marketing attribution dashboards
Multi-touch attribution across paid, SEO, content, email. Measured against real LTV, not just first-touch.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Tools we trust.
Business for your context.
Tailored entry points by industry vertical or US metro - each page is hand-tuned with the right keywords, compliance, and case studies.