Luxury aviation, pocket-sized.
Vayujet is reimagining private aviation for the next generation of luxury travelers. We owned end-to-end product design: user research, flow design, storyboarding, wireframing, high-fidelity UI, and a testable interactive prototype ready for investor and user validation.
Booking private aviation, reimagined.
- Client
- Vayujet
- Industry
- Travel
- Role
- Product Design
- Timeline
- 8 weeks
- Year
- 2024
Luxury that doesn't feel like a bank app.
Private aviation apps tend to borrow the visual language of business-class airline apps or high-end hotel chains: generic luxury, minimal personality, feature-dense dashboards. Vayujet wanted something else — an experience that felt genuinely worthy of its price point.
The brief was a complete product design pass: who the user actually is, what the booking flow should feel like, and a testable high-fidelity prototype we could put in front of real prospective users and investors.
User Research
Sessions with Vayujet's early-access high-net-worth users, synthesised into a jobs-to-be-done map driving every design decision.
Storyboards
Detailed storyboards mapping the complete user journey from flight search to post-booking communication.
Wireframing
Comprehensive wireframes for every screen, covering the happy path and edge cases like availability failures and route alternatives.
High-Fidelity UI
Luxury visual design: generous type, warm palette, confident imagery. Not generic premium — specifically Vayujet.
Interactive Prototype
Clickable Figma prototype tested with real users and used in investor conversations. Production-ready handoff package included.
Design System
Component spec + design tokens the engineering team can implement 1:1. No surprises at build time.
Research first, polish second.
We started with user research, synthesising sessions with Vayujet's early-access audience of high-net-worth and business-travel users. That drove a set of tight jobs-to-be-done — search a route, validate availability, understand pricing transparency, book with confidence.
From there we built storyboards for the full booking arc, wireframed every screen, and moved into high-fidelity UI with a design system tailored to Vayujet's brand: generous typography, warm neutral palette, confident imagery.
The final deliverable was a fully interactive Figma prototype — clickable, testable with real users, and ready for investor demos. Built on a design system the engineering team can hand straight into implementation.
Prototype that moves capital and conversations.
Vayujet took the high-fidelity prototype into investor conversations and user validation sessions with early-access customers. The product design work became the strategic artifact that communicated the Vayujet experience without requiring a full build.
The handoff package — design system, screen library, component spec — is engineering-ready when Vayujet moves into implementation. The research and storyboard artefacts remain as the product team's north star.