Graphene lubricants, launched in 60 days.
GHexa Research approached us to create a comprehensive digital presence for their groundbreaking graphene-based lubricant technology. They needed a website that could effectively communicate complex scientific concepts to both researchers and industrial decision-makers — with expo-ready polish in two months.
Whiteboard to expo-ready in 60 days.
- Client
- GHexa Research
- Industry
- Manufacturing
- Role
- Full digital partner
- Timeline
- 60 days
- Year
- 2024
Translate science into sales language.
GHexa's technology is genuinely novel — graphene-reinforced lubricants with measurable performance advantages over existing industrial solutions. But the audience is bimodal: lab-coat researchers who want tribology data, and procurement decision-makers who want OPEX impact and delivery timelines.
The brief was a complete digital presence — website, brand system, content, and retargeting infrastructure — ready in time for a major industry expo. 60 days. No extensions.
Full Website Build
Next.js production site with CMS-driven product pages, research archive, and enterprise contact flows.
Brand System
Industrial-tech visual language — saturated ink tones, lab photography, technical diagrams rendered as first-class design.
Dual-Audience IA
Researcher-facing and procurement-facing information architecture, co-existing without confusing either audience.
Digital Marketing
Retargeting infrastructure wired in pre-launch so expo traffic could be re-engaged post-event.
CRM Integration
Enterprise lead flow connected to GHexa's sales motion via HubSpot, with GA4 event tracking end to end.
CMS Foundation
Product, research, and news publishing foundation so the team can push updates without engineering involvement.
A site that speaks both languages at once.
We designed GHexa's presence around a dual-audience information architecture. Top-of-funnel copy leads with outcome metrics (friction reduction, lifecycle cost, downtime impact). Deeper layers expose the underlying materials science for technical buyers and academic partners.
The brand system is deliberately industrial — deep, saturated ink tones, technical diagrams, lab photography. It signals seriousness to procurement without scaring off the academic side.
We built the site as a Next.js production build with CMS-driven product and research pages, wired in GA + HubSpot for enterprise lead tracking, and shipped a retargeting campaign in time for expo attendees who hit the site and didn't convert on first visit.
Expo-ready, lead-generating, on schedule.
GHexa went to their industry expo with a working site, branded collateral, live retargeting pixels, and an enterprise lead flow wired into their CRM. The 60-day deadline was hit — not with a minimum-viable site, but with a production-grade digital presence.
The architecture we shipped scales with them. Adding a new product line or research publication slots into the existing CMS + IA without a redesign.