Senior Website Redesign Agency AgencyRedesign Agency
We rebuild websites for organizations that serve the 50+ market. Our senior-friendly designs meet WCAG 2.1 AA and drive measurable conversions.
IRPR builds senior-focused website redesigns using React, Next.js, and Contentful. We implement large text, high contrast, and voice navigation for older audiences.
Projects ship in 12 weeks with a fixed price from $80K to $250K. Every site meets WCAG 2.1 AA and is tested with users aged 65+.
Senior living facility operators, healthcare providers targeting Medicare patients, ecommerce brands with aging customer bases, and nonprofit organizations serving older adults.
Types of software we ship.
Senior Living Website Redesign
Redesign for independent living, assisted living, and memory care facilities. Includes floor plan viewers and virtual tours.
Healthcare Provider Website Redesign
Patient portals, appointment scheduling, and telehealth integration. HIPAA compliant with senior-friendly navigation.
Medicare Insurance Website Redesign
Compare plans, find doctors, and enroll online. Simplified forms and large buttons for older users.
Nonprofit Senior Services Website Redesign
Donation pages, event calendars, and volunteer sign-ups. Accessible and easy to read.
Pharmacy or Medical Supply Ecommerce Redesign
Reorder medications, browse supplies, and manage subscriptions. Large product images and clear CTAs.
Senior Community Portal Redesign
Activity schedules, meal menus, and resident directories. Secure login for families and staff.
Aging in Place Technology Website Redesign
Smart home devices, medical alerts, and home modification resources. Senior-tested UX.
Retirement Planning Website Redesign
Calculators, articles, and advisor connections. Accessible charts and simplified financial language.
We build for every business type.
Senior Living Providers
Healthcare Organizations Serving Seniors
Insurance and Financial Services for Seniors
Ecommerce and Retail for Older Adults
Nonprofits and Community Services
Why senior website redesign matters
Older adults are the fastest growing online demographic.
By 2030, 1 in 5 Americans will be 65 or older. Websites not designed for this age group lose 70% of potential engagement.
IRPR redesigns sites with font sizes of 18px minimum, contrast ratios above 7:1, and click targets at least 48x48 pixels.
The difference between generic and senior-first redesign
Most agencies build for young users. We build for aging eyes and hands.
Generic redesigns focus on visual flair. Senior-first redesigns prioritize readability, simplicity, and error prevention.
IRPR tests every design with a panel of users aged 65-85. We adjust spacing, color, and navigation based on real feedback.
- Uses small fonts and low contrast
- Ignores WCAG guidelines
- No senior user testing
- Complex navigation menus
- Tiny click targets
- No accessibility audit
- Minimum 18px font size, high contrast
- WCAG 2.1 AA compliance built-in
- Tested with users 65-85
- Simplified navigation with large tap targets
- 48px minimum click targets
- Automated and manual accessibility checks
Our 4-phase senior website redesign process
From audit to launch, we follow a structured roadmap.
Each project begins with a senior usability audit. We identify barriers like small text, low contrast, and complex forms.
Design and development proceed in parallel, with weekly demos to ensure alignment.
What ships with your senior website redesign
Every project delivers a complete, accessible website ready for your audience.
We don't just hand over a design. You get everything you need to run and maintain a senior-friendly site.
- Source code in your Git repository
- CI/CD pipeline on GitHub Actions or GitLab
- WCAG 2.1 AA compliance report
- Senior usability testing results and video recordings
- Content management system (Contentful, Strapi, or Sanity)
- Responsive layouts for desktop, tablet, and mobile
- Accessible forms with clear error messages
- Analytics dashboard with senior user segment tracking
- 20+ page template set for senior-friendly content
- 30-day post-launch support and bug fixes
What we ship in this practice.
Senior Living Community Website
IRPR redesigned a 15-location senior living website. The new site reduced bounce rate by 35% and increased tour requests by 50%. Built with Next.js, Contentful, and Google Maps API.
Medicare Plan Comparison Tool
We built a Medicare plan comparison tool for a national insurance broker. Senior users completed enrollments 2x faster with the new interface. Tech stack: React, Node.js, and Salesforce API.
Home Health Agency Patient Portal
A home health agency needed a HIPAA-compliant portal for patients 75+. IRPR delivered a secure login and medication tracker. Average session time increased 40%. Used Tailwind CSS and AWS.
Medical Supply Ecommerce Store
Redesigned an online medical supply store for seniors. Checkout abandonment dropped from 65% to 40% after simplifying forms and adding larger buttons. Built with Shopify Hydrogen and Strapi.
Senior Center Event Registration
A non-profit senior center needed an accessible event registration system. IRPR built a large-font, high-contrast form. Registrations increased 3x in the first month. Tech: Vue.js, Firebase, and SendGrid.
Retirement Planning Advisor Website
A retirement planning firm wanted a website that older clients could navigate easily. IRPR redesigned with clear call-to-action buttons and simplified calculators. Lead generation grew 45%. Built with Next.js, Prisma, and Stripe.
Why teams hire us.
Fixed price, not hourly
Every senior website redesign project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. Typical budget: $80K-$250K.
Senior user testing in every project
We recruit a panel of users aged 65-85 to test every prototype. Their feedback directly shapes the final design. We provide video recordings of all sessions.
WCAG 2.1 AA compliance guaranteed
Every site we deliver passes automated and manual accessibility audits. We include a compliance report in your deliverables. Non-compliance leads to legal risk and lost customers.
12-week delivery from kickoff
We ship senior-friendly websites in 12 weeks or less. Our 8-phase roadmap ensures no delays. 98% of our projects finish on time.
Full code ownership
You own all source code, designs, and documentation. No lock-in, no licensing fees. You can move to any hosting provider or team after launch.
Built for scale and performance
We use Next.js, React, and edge caching for sub-second load times. Senior users on slower connections get fast experiences. 99.9% uptime SLA included.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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