Senior Lead Generation Website Development PartnerDevelopment Partner
We build lead generation websites for senior care providers. Our sites convert visitors into qualified leads in 12-14 weeks.
IRPR builds lead generation websites for senior living communities, home care agencies, and healthcare providers. We use Next.js, HubSpot CMS, and Salesforce to capture and manage leads with full HIPAA compliance.
A typical project ships in 12-14 weeks with fixed pricing from $80,000 to $250,000. Every site meets WCAG 2.1 AA accessibility standards and includes built-in A/B testing for conversion optimization.
We work with senior living operators who need to increase move-in inquiries, home care agencies that want to automate lead intake, and healthcare marketers who demand measurable ROI from their website.
Types of software we ship.
Senior Living Facility Website
Full-featured site with floor plan galleries, virtual tours, and lead capture forms integrated with Salesforce.
Home Care Agency Website
Service area pages, caregiver profiles, and a HIPAA-compliant contact form that feeds leads into HubSpot.
Assisted Living Directory Platform
Multi-location directory with search, filters, and comparison tools to generate high-intent leads.
Senior Service Referral Platform
Connects seniors with providers via a searchable database and automated lead distribution using Twilio SMS.
Retirement Community Landing Page System
Dedicated landing pages per community with A/B testing and Google Analytics 4 conversion tracking.
Senior Health Assessment Tool
Interactive health risk assessment with lead scoring and integration to your CRM via Zapier.
Caregiver Matching Website
Two-sided marketplace for families and caregivers with real-time chat, Stripe payments, and background checks.
Senior Event Registration Site
Event calendar, registration forms, and automated email reminders via Mailchimp to drive attendance and leads.
We build for every business type.
Senior living communities
Home care agencies
Healthcare providers for seniors
Senior support services
Senior-focused technology companies
Why a senior lead generation website needs a specialized partner
Generic web agencies miss the compliance, usability, and conversion nuances of the senior care market.
IRPR has shipped over 200 digital products, including dozens of lead generation websites for senior care providers. We know HIPAA, WCAG, and the specific buyer journey for adult children researching care options.
Our sites average a 35% higher conversion rate than industry benchmarks because we design for trust, accessibility, and speed. We use Next.js for fast load times and HubSpot for seamless lead management.
The difference between a generic dev shop and a senior lead generation expert
Not all agencies understand the senior care buyer or the compliance requirements.
Generic shops build from templates and treat lead generation as an afterthought. They often miss HIPAA requirements and don't optimize for older users or their family members.
IRPR builds custom, accessible, and conversion-optimized sites from day one. We integrate directly with your CRM, set up A/B testing, and provide a post-launch optimization report.
- Uses pre-built templates with limited customization
- Ignores HIPAA and WCAG compliance
- No lead scoring or CRM integration built in
- Hourly billing leads to scope creep and budget overruns
- No A/B testing or conversion rate optimization
- Delivers code with no documentation or handoff
- Custom design and development from scratch
- HIPAA compliant and WCAG 2.1 AA certified
- Native HubSpot/Salesforce integration with lead scoring
- Fixed price quoted in week 2, no surprises
- Built-in A/B testing and conversion tracking
- Full documentation, source code ownership, and CI/CD pipeline
Our 4-phase process for building your senior lead generation website
From idea to launch in 12-14 weeks with a fixed price.
Every project follows a structured process that starts with understanding your lead generation goals and ends with a live site that captures qualified leads.
We involve your team at every stage and provide weekly demos so there are no surprises.
What ships with your senior lead generation website
Every project delivers a complete, production-ready system — not just a website.
We hand over everything you need to manage and grow your lead generation. No black boxes, no locked features.
Our deliverables include source code, documentation, and training for your team.
- Source code in your private GitHub repo
- CI/CD pipeline with automated testing on GitHub Actions
- HubSpot or Salesforce integration with lead scoring rules
- A/B testing framework using Google Optimize or VWO
- Sentry error tracking and performance monitoring
- HIPAA compliance documentation and audit trail
- WCAG 2.1 AA accessibility conformance report
- 30-day post-launch support and optimization report
- User training session (up to 2 hours) for your marketing team
- SEO metadata and sitemap submission to Google Search Console
What we ship in this practice.
Sunrise Senior Living lead generation site
Built a multi-location website with community-specific landing pages and Salesforce integration. Reduced form abandonment by 40% and increased move-in inquiries by 25% in 3 months. Tech stack: Next.js, Salesforce, Google Analytics 4.
Home Instead home care agency website
Designed a caregiver matching portal with real-time availability and HIPAA-compliant intake forms. Automated lead distribution saved the client 15 hours per week. Tech stack: React, Twilio, HubSpot CRM.
A Place for Mom senior referral platform
Redesigned the consumer-facing directory with advanced filtering and comparison tools. Increased lead volume by 60% while maintaining a 30% lead-to-tour conversion rate. Tech stack: Next.js, Algolia, Stripe.
VillageCare senior health assessment tool
Built an interactive health risk assessment with lead scoring and automated follow-up emails. Generated 200 qualified leads per month with a 20% appointment booking rate. Tech stack: Vue.js, Node.js, PostgreSQL, SendGrid.
SeniorLink caregiver matching website
Developed a two-sided marketplace connecting families with vetted caregivers. Features include background check integration, Stripe payments, and in-app messaging. 50% faster matching time compared to manual process. Tech stack: React Native, Firebase, Twilio.
ElderCare event registration system
Created a white-label event registration platform for senior centers. Automated email reminders reduced no-shows by 35% and increased event attendance. Tech stack: Next.js, Mailchimp, Auth0.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. Our average project runs $80K-$250K.
Senior care domain expertise
We have built over 30 lead generation websites for senior living and home care companies. We understand HIPAA, CMS guidelines, and the adult child decision journey.
HIPAA and WCAG compliance built in
Every site is built with HIPAA-compliant hosting, encryption, and audit logging. We also meet WCAG 2.1 AA standards so seniors and their families can access the site easily.
Delivered in 12-14 weeks
Our structured process and dedicated senior engineers mean we ship on time. 98% of our projects meet the original deadline.
Full ownership of code and data
You own 100% of the source code, design assets, and all data. No lock-in, no recurring license fees for the platform.
Post-launch optimization included
We monitor your lead flow for 30 days after launch and provide a detailed optimization report. We also set up A/B tests to continuously improve conversion rates.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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