Professional Lead Generation Website Development StudioLead Generation
We build lead gen websites that actually convert. You get a production-ready system in 8-12 weeks with fixed pricing.
IRPR is a professional lead generation website development studio. We build conversion-focused websites using Next.js, TypeScript, and PostgreSQL, with direct integrations to Salesforce, HubSpot, and Mailchimp.
Every project ships in 8-12 weeks with a fixed price between $80,000 and $250,000. We handle compliance for healthcare (HIPAA), fintech (PCI-DSS), and SaaS (SOC 2). You get source code, CI/CD pipeline, and error monitoring out of the box.
We work with B2B SaaS founders who need a lead gen site to validate their product, marketing directors at mid-market companies who want to replace a slow WordPress site, and sales VPs at enterprise firms who require custom lead capture and CRM sync.
Types of software we ship.
Lead capture landing page
A single-page site with form, A/B testing via Vercel, and direct push to HubSpot CRM.
Multi-step lead qualification form
A progressive form that scores leads with Typeform API and routes them to sales teams.
B2B lead generation portal
A login-protected portal where clients view lead analytics, download reports, and manage campaigns.
Lead scoring and routing engine
A backend service that assigns lead scores based on behavior and sends alerts to Slack or email.
CRM-integrated lead capture widget
An embeddable JavaScript widget that collects leads and syncs with Salesforce via REST API.
SaaS lead generation MVP
A full-stack MVP with Stripe billing, user authentication, and a lead dashboard.
Outbound sales website with calendar booking
A site with Calendly integration, live chat via Intercom, and automated follow-up emails.
Lead gen microsite for events
A temporary site for trade shows with QR code scanning, lead capture, and Mailchimp sync.
We build for every business type.
B2B SaaS companies
Professional services firms
Healthcare providers
Ecommerce and retail brands
Education and training organizations
Results from our lead generation websites
Our clients see measurable improvements in lead volume and conversion rates within the first 90 days.
One B2B SaaS client replaced their old WordPress site with a Next.js lead gen site. Their lead volume increased by 40% in 3 months. Another client in fintech added a multi-step form and saw a 25% higher conversion rate.
We track metrics like form completion rate, lead quality score, and cost per lead. Every site includes Google Analytics 4, Hotjar session recording, and a custom dashboard for real-time lead data.
How we build lead gen websites differently
Most agencies hand off a static site and disappear. We ship a complete lead generation system.
A generic dev shop builds a website and leaves you to figure out the rest. You get a design file, a WordPress install, and no integration with your CRM. Leads go to an email inbox that nobody checks.
IRPR delivers a production system with automated lead routing, real-time notifications, and a dashboard. You know exactly where every lead comes from and what they did on your site.
- Builds a static site with no backend
- No CRM integration out of the box
- Leads sent to a single email address
- No lead scoring or routing
- No analytics beyond page views
- No post-launch support
- Builds a full-stack Next.js site with PostgreSQL
- Integrates with Salesforce, HubSpot, or Mailchimp on day one
- Routes leads to the right sales rep automatically
- Scores leads based on behavior and form data
- Sends alerts to Slack, email, or SMS in real time
- Includes 30 days of post-launch monitoring and support
Our 4-phase process for lead generation websites
We follow a structured process to ensure your lead gen site ships on time and on budget.
Every project starts with a 2-week Roadmap phase where we define the lead capture flow, CRM integration, and analytics setup. You get a fixed price and a detailed timeline.
Then we build the site in 8-12 weeks, integrating with your existing tools and testing every form and notification. After launch, we hand over full ownership of the code and documentation.
What ships with every lead generation website
Every project includes these deliverables by default. No hidden costs or add-ons.
You get a fully functional lead generation website with backend, database, and integrations. We do not hand off a design file and walk away.
- Source code in your private GitHub repo
- CI/CD pipeline on GitHub Actions with automatic deployments
- PostgreSQL database with schema migrations
- Lead capture forms with validation and spam protection
- CRM integration (Salesforce, HubSpot, or Mailchimp)
- Sentry error tracking and performance monitoring
- Google Analytics 4 and Hotjar session recording
- Custom lead dashboard for real-time data
- Automated lead routing rules and Slack/email alerts
- 30 days of post-launch support and bug fixes
What we ship in this practice.
B2B SaaS lead gen portal for a CRM startup
We built a Next.js portal with a multi-step form that scores leads by company size and industry. Leads sync to Salesforce in real time. The client saw a 30% increase in qualified leads within 2 months. Tech stack: Next.js, PostgreSQL, Salesforce REST API.
Lead capture microsite for a fintech conference
We built a single-page microsite with QR code scanning and a lead capture form. Leads were pushed to HubSpot and scored by event source. The client collected 1,200 leads in 3 days. Tech stack: Next.js, HubSpot API, Vercel.
Multi-step lead qualification form for a healthcare software company
We built a HIPAA-compliant form with conditional fields and document upload. Leads were routed to the appropriate sales team based on specialty. The client reduced manual lead sorting by 8 hours per week. Tech stack: Next.js, PostgreSQL, Twilio SendGrid.
Lead gen website for a real estate agency
We built a site with property search, lead capture forms, and Calendly booking for tours. Leads were scored by budget and location and pushed to a custom CRM. The agency closed 15 more deals in the first quarter. Tech stack: Next.js, PostgreSQL, Calendly API.
Outbound sales website for a B2B logistics company
We built a site with live chat via Intercom, a quote request form, and automated email follow-ups. Leads were scored by shipping volume and routed to regional sales reps. The company saw a 20% increase in inbound leads. Tech stack: Next.js, Intercom, Mailchimp.
SaaS lead generation MVP for an edtech startup
We built a full MVP with Stripe billing, user authentication, and a lead dashboard. The startup used it to validate their product and secure seed funding. Tech stack: Next.js, PostgreSQL, Stripe, Auth0.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the total cost before we start building.
Senior engineers only
IRPR does not outsource or hire juniors. Every project is staffed with engineers who have 8+ years of experience. You work directly with the team building your site.
8-12 week delivery
We ship production-ready lead gen websites in 8-12 weeks. Our process is optimized for speed without cutting corners. 98% of our projects deliver on time.
Full code ownership
You own the source code, the database schema, and all documentation from day one. No licenses, no proprietary frameworks, no lock-in. Your repo, your data.
Compliance built in
We build lead gen sites that comply with HIPAA, PCI-DSS, and SOC 2. Our team handles audit documentation, data encryption, and access controls as standard practice.
Post-launch support included
Every project includes 30 days of monitoring and bug fixes after launch. We do not disappear after deployment. You get a dedicated Slack channel for the first month.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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