Leading Conversion Focused Website Development StudioConversion Focused
We build websites that turn visitors into customers. Every pixel, every load time, every CTA is optimized for conversion.
IRPR is a leading conversion focused website development studio. We build high converting websites using Next.js, React, and Node.js with integrated A/B testing tools like Google Optimize and VWO.
Every project ships in 8-12 weeks with a fixed price between $80K and $250K. We handle HIPAA, PCI-DSS, and SOC 2 compliance for regulated industries.
We work with CRO managers who need a dev team to implement test variations, ecommerce directors who want a faster checkout flow, SaaS founders who need a landing page that converts at 5%+, and marketing VPs who want a full site redesign with measurable lift.
Types of software we ship.
High converting landing page
A single page optimized for one action. Built with Next.js, integrated with HubSpot or Mailchimp forms.
Conversion optimized ecommerce store
Full Shopify or custom storefront with one-click checkout, cart abandonment recovery, and upsell flows.
SaaS marketing site
Multi-page site with pricing tables, testimonial carousels, and live chat. Built on Next.js with Prismic CMS.
Lead generation portal
Multi-step form with progressive profiling, CRM sync (Salesforce, HubSpot), and automated follow-up emails.
Membership site
Gated content with Stripe subscriptions, member dashboards, and referral programs. Built with Next.js and Supabase.
Real estate listing site
IDX-integrated site with property search, saved searches, and agent contact forms. Built with React and MLS API.
Course platform
Video hosting, progress tracking, quiz engine, and payment integration. Built with Next.js and Mux.
Booking and scheduling app
Calendar sync, payment capture, automated reminders. Built with React, Node.js, and Stripe.
We build for every business type.
Ecommerce brands
SaaS companies
Professional services
Healthcare providers
Local businesses
Why conversion focused website development matters
A 1% improvement in conversion rate can mean millions in revenue for a high traffic site.
IRPR has shipped over 200 products across 50 countries. Our conversion focused websites consistently deliver 20-40% higher conversion rates than the client's previous site. We achieve this through data driven design, fast load times, and clear CTAs.
We use Next.js for server side rendering, which improves page speed by 30-50% compared to traditional React apps. Faster pages mean higher conversion rates. Google reports that a 1 second delay in mobile load time can reduce conversions by up to 20%.
How IRPR differs from generic web development shops
Most agencies build websites that look good but don't convert. IRPR builds for results.
Generic dev shops focus on design trends and stock photography. They deliver on time but miss the mark on conversion. IRPR starts with your conversion funnel, not your color palette.
We run A/B tests on every major element: headlines, button colors, form length, image placement. We ship with Google Optimize or VWO pre-configured so you can keep testing after launch.
- Designs based on trends, not data
- No A/B testing infrastructure
- Slow page load times (2-4 seconds)
- No conversion funnel analysis
- Hourly billing with scope creep
- Delivers code, no ongoing optimization
- Designs based on conversion data and heatmaps
- A/B testing built in from day one
- Sub-second load times with Next.js
- Full funnel audit before writing code
- Fixed price, no surprises
- Post-launch optimization and monitoring
Our conversion focused website development process
We follow a 4 phase process that guarantees a high converting site in 8-12 weeks.
Phase 1 is the Idea phase where we audit your current site, analyze analytics data, and define conversion goals. Phase 2 is the Roadmap phase where we create a detailed plan with wireframes and a fixed price.
Phase 3 is the Product phase where we build the site in 2 week sprints with continuous feedback. Phase 4 is the Release phase where we deploy, set up monitoring, and hand over full ownership.
What ships with every conversion focused website
Every project includes these deliverables by default.
You get a fully functional, high converting website with all source code, documentation, and deployment scripts. No black boxes, no proprietary frameworks.
We also include 30 days of post-launch support to monitor performance and fix any issues. After that, you can extend support monthly or self-manage.
- Source code in your GitHub repo
- CI/CD pipeline with GitHub Actions
- A/B testing setup (Google Optimize or VWO)
- Analytics integration (Google Analytics 4)
- Heatmap and session recording (Hotjar or FullStory)
- SEO meta tags and structured data
- Responsive design for mobile, tablet, desktop
- Performance budget with Lighthouse score 90+
- Sentry error tracking
- 30 days post-launch support
What we ship in this practice.
Ecommerce checkout optimization
Built a one-page checkout for a fashion retailer using Next.js and Stripe. Reduced cart abandonment by 25% and increased revenue by $120K/month.
SaaS landing page redesign
Redesigned the marketing site for a B2B SaaS company using Next.js and VWO. Increased trial signups by 40% in 8 weeks.
Lead generation portal for a law firm
Built a multi-step form with HubSpot integration for a New York law firm. Increased qualified leads by 60% and reduced form abandonment by 35%.
Real estate listing site with IDX
Developed a property search site for a real estate agency using React and MLS API. Increased contact form submissions by 50% and saved agents 10 hours/week on manual follow-ups.
Healthcare appointment booking
Built a HIPAA compliant booking system for a dental chain using Next.js and Twilio. Reduced no-shows by 30% and increased bookings by 45%.
Course platform for an edtech startup
Created a membership site with Stripe subscriptions and Mux video hosting. Achieved 5% conversion rate on free trial to paid, 2x industry average.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges.
Senior engineers only
Our team consists of senior engineers with 10+ years of experience. No junior developers, no offshore outsourcing.
Conversion focused from day one
We start with your conversion funnel, not your design preferences. Every decision is backed by data from analytics and heatmaps.
Full ownership of code
You own all source code, design assets, and documentation. No proprietary frameworks, no lock-in.
Compliance ready
We build HIPAA, PCI-DSS, and SOC 2 compliant sites. We have experience with audits and security reviews.
Post-launch optimization
We include 30 days of post-launch support and monitoring. We help you interpret A/B test results and iterate.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
─── share this page ───
