Senior Conversion Rate Website Development FirmConversion Rate
We build websites that convert visitors into customers. Fixed price, 8-12 week delivery, full ownership.
IRPR is a senior conversion rate website development firm. We build high converting websites using React, Next.js, and A/B testing frameworks like Optimizely and VWO. Every page is engineered for speed, clarity, and action.
We ship production ready websites in 8-12 weeks. Pricing starts at $80K and goes to $250K depending on complexity and integrations. All projects include full code ownership, CI/CD pipelines, and performance monitoring.
Our clients are CRO managers who need technical execution for their test ideas. Marketing directors who want a faster, higher converting site. Startup founders who need an MVP that converts from day one. Ecommerce owners who want to reduce cart abandonment.
Types of software we ship.
High converting landing pages
Single page sites built for specific campaigns. Optimized with heatmaps and A/B tests. Integrates with HubSpot or Mailchimp.
Conversion focused ecommerce stores
Shopify or custom Next.js stores with one click checkout, upsell flows, and abandoned cart recovery. Stripe or Braintree payments.
SaaS marketing websites
Lead generation sites with demo booking, pricing pages, and case study sections. Built with Next.js and integrated with Salesforce.
Membership and subscription sites
Recurring revenue platforms with Stripe billing, member dashboards, and automated email sequences. Built on React and Node.js.
Lead generation portals
Multi step forms with smart routing, CRM integration (HubSpot, Salesforce), and real time notifications. Focus on conversion rate optimization.
Booking and appointment systems
Calendar based booking with payment collection, reminders, and rescheduling. Integrates with Google Calendar and Zoom.
Content and blog platforms
SEO optimized publishing platforms with custom CMS, newsletter signups, and social sharing. Built on Next.js and Sanity CMS.
Enterprise microsites
Standalone campaign sites for product launches or events. Secure, scalable, and built to handle high traffic. Integrates with analytics and marketing tools.
We build for every business type.
Ecommerce brands
SaaS companies
Professional services
Healthcare and wellness
Local services
Why you need a senior conversion rate website development firm
A website that does not convert is a cost. IRPR builds sites that turn visitors into customers.
Most websites lose 70% of visitors in the first 10 seconds. A slow load time or confusing layout kills conversions. IRPR engineers every page for speed and clarity. We use Next.js for server side rendering and lazy loading to keep pages under 2 seconds load time.
We also implement A/B testing from day one. Every page includes Optimizely or VWO snippets so you can test headlines, CTAs, and layouts. Our clients see conversion rate improvements of 20% to 50% within 3 months of launch.
How IRPR differs from other agencies
We are a senior engineering team, not a generic dev shop. Every project is fixed price and fully owned by you.
Generic agencies bill hourly and stretch timelines. They use junior developers and generic templates. IRPR assigns senior engineers only. Our average engineer has 10+ years of experience. We ship in 8-12 weeks, not 6 months.
Every project includes a Roadmap phase (week 2) where we define scope, tech stack, and price. You get a fixed quote before we write code. No hourly billing. No surprises.
- Hourly billing with no cap
- Junior or offshore developers
- Generic templates and themes
- No CRO or A/B testing built in
- Slow page loads (3+ seconds)
- No post launch support
- Fixed price from the Roadmap phase
- Senior engineers only (10+ years avg)
- Custom Next.js or React builds
- A/B testing with Optimizely or VWO
- Sub 2 second load times
- CI/CD, Sentry, and uptime monitoring
Our process for building high converting websites
We follow a structured 4 phase process from idea to release.
Every project starts with a discovery call where we map your goals, audience, and existing data. We then build a Roadmap with wireframes, tech stack, and a fixed price. No code is written until you approve the plan.
After the Roadmap, we build the product in 6-8 sprints. Each sprint ends with a demo. You review, we iterate. Release includes deployment, CI/CD, and handoff of all code and documentation.
What ships with every project
You get a production ready website with full ownership and all supporting infrastructure.
Every project includes source code in your GitHub repository, a CI/CD pipeline, and monitoring. We do not use drag and drop builders. You get a custom Next.js or React application that you can extend and maintain.
We also provide documentation, deployment instructions, and a handoff call. All credentials and access are transferred. You own everything.
- Source code in your GitHub repo
- CI/CD pipeline with GitHub Actions
- Sentry error tracking
- Google Analytics and GTM integration
- Optimizely or VWO A/B testing setup
- Responsive design for mobile, tablet, desktop
- SEO meta tags and structured data
- Performance budget (sub 2 second load time)
- Documentation and deployment guide
- 30 days post launch support
What we ship in this practice.
SaaS marketing site for a CRM startup
Built a Next.js marketing site with demo booking, pricing page, and case studies. Integrated with HubSpot for lead capture. Reduced bounce rate by 35% and increased demo requests by 60% in 3 months. Tech stack: Next.js, HubSpot, Stripe.
Ecommerce store for a fashion brand
Custom Shopify store with one click checkout, upsell flows, and abandoned cart recovery. Integrated with Klaviyo for email automation. Increased average order value by 22% and conversion rate by 18%. Tech stack: Shopify, Klaviyo, Stripe.
Lead generation portal for a fintech company
Built a multi step loan application form with smart routing and real time credit checks. Integrated with Salesforce and Plaid. Reduced form abandonment by 40% and increased qualified leads by 50%. Tech stack: React, Node.js, Salesforce, Plaid.
Booking system for a dental clinic chain
Custom appointment booking platform with calendar sync, payment collection, and reminder emails. Integrated with Google Calendar and Twilio for SMS. Reduced no shows by 30% and increased bookings by 25%. Tech stack: Next.js, PostgreSQL, Stripe, Twilio.
Membership site for a fitness studio
Built a subscription platform with class scheduling, member profiles, and recurring billing. Integrated with Zoom for live classes. Increased member retention by 20% and monthly recurring revenue by 35%. Tech stack: React, Node.js, Stripe, Zoom API.
Enterprise microsite for a real estate developer
Standalone campaign site for a luxury condo launch. Included interactive floor plans, virtual tours, and lead capture. Integrated with Salesforce and Mailchimp. Generated 500+ qualified leads in 4 weeks. Tech stack: Next.js, Salesforce, Mailchimp.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the price before we write a line of code.
Senior engineers only
Our team averages 10+ years of engineering experience. No juniors, no offshore contractors. Every developer has built and shipped production systems for global brands.
CRO built in from day one
We include A/B testing snippets, heatmap integration, and analytics from sprint 1. You can start testing the day we launch. No retrofitting needed.
Full code ownership
You own the source code, the domain, the hosting account, and all credentials. We transfer everything at handoff. No lock in, no recurring fees.
8-12 week delivery
We ship production ready websites in 8-12 weeks. Our process is optimized for speed without sacrificing quality. 98% of our projects deliver on time.
Compliance ready
We build to HIPAA, PCI-DSS, SOC 2, and FERPA standards as needed. Our healthcare clients pass audits. Our fintech clients handle payments securely.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.