Senior Conversion Rate Website Development CompanyWebsite Development
We build high-converting websites that turn visitors into customers. Our senior engineers deliver data-driven designs in 8-12 weeks for a fixed price.
IRPR is a senior conversion rate website development company. We build sites using Next.js, Vercel, and Google Optimize to test and improve conversion rates. Every page is instrumented with Mixpanel and Hotjar to track user behavior.
A typical project takes 8 to 12 weeks and costs between $80,000 and $250,000. We follow HIPAA, PCI-DSS, and SOC 2 compliance standards when required. The price is fixed from the Roadmap phase (week 2).
Our clients include ecommerce brands needing higher checkout conversion, SaaS companies optimizing trial signups, lead gen businesses improving form fill rates, and media sites boosting ad clicks. Each comes with a specific conversion problem and a data-driven goal.
Types of software we ship.
A/B Testing Platform
Build a custom A/B testing engine or integrate with Google Optimize to run experiments on any element. Supports multivariate tests and traffic splitting.
Landing Page Builder
Create a drag-and-drop landing page tool with built-in templates and conversion analytics. Designed for marketing teams to launch pages fast.
Conversion Funnel Audit Tool
Automated funnel analysis that highlights drop-off points. Integrates with Google Analytics and Mixpanel to surface optimization opportunities.
Heatmap and Session Recording System
Implement click heatmaps and session replays using tools like Hotjar or build a custom solution. Identify where users struggle and fix UX issues.
Personalization Engine
Deliver tailored content and product recommendations based on user segments and past behavior. Uses machine learning to predict preferences.
Checkout Flow Optimizer
Redesign the checkout experience with one-click forms, progress indicators, and trust badges. Reduces cart abandonment by 15-20% on average.
Form Analytics Platform
Track every field interaction, error, and abandonment in real time. Integrates with Salesforce and HubSpot to connect form data to CRM.
Split URL Testing Tool
Run full-page experiments across different URLs without engineering overhead. Automatically redirects traffic and reports statistical significance.
We build for every business type.
Ecommerce brands
SaaS companies
B2B lead generation
Direct-to-consumer brands
Media and publishers
Senior Conversion Rate Website Development: Built by Experienced Engineers
Our senior team ships conversion-focused websites with measurable results.
We start every engagement with a conversion audit. Our engineers analyze current traffic sources, user flows, and drop-off points using tools like Google Analytics and Hotjar. The audit identifies the top 3 areas for improvement, and we build a test plan directly into the roadmap.
The development team is composed of senior engineers only. No juniors, no offshoring. Each engineer has 8+ years of experience and has shipped at least 5 conversion-focused projects. We use React, Next.js, and Tailwind CSS to create fast, responsive sites that load in under 2 seconds.
What Makes IRPR Different from a Generic Web Development Agency
Not all agencies know conversion rate optimization. Here is the difference.
Many agencies focus on design trends or feature overload. They build beautiful sites that don't convert. IRPR puts CRO first. Every design decision is backed by A/B test data and user research. Our Roadmap phase includes a conversion hypothesis document with specific metrics to target.
We also handle compliance. If you process credit cards, we ensure PCI-DSS compliance. If you handle health data, we follow HIPAA. Our engineers have built sites for fintech and healthcare companies that passed strict security audits.
- Vague project scope that changes mid-build
- Hourly billing with no budget cap
- Design-first approach, conversion is an afterthought
- Junior or outsourced engineers
- No post-launch optimization plan
- Code ownership unclear at the end
- Fixed price defined in the Roadmap at week 2
- No surprise invoices, no scope creep charges
- Data-driven design with A/B testing from day 1
- Senior engineers with 8+ years experience
- Post-launch monitoring and iterative optimization
- Full source code ownership immediately
Our Process: From Idea to a High-Converting Website
We follow a four-phase process to deliver conversion-optimized sites on schedule.
Phase 1 is Discovery. We run a conversion audit on your current site (or competitor benchmarks) and identify the key metrics to improve. We also define your target user personas and map their journey. This phase takes 1 week.
Phase 2 is Roadmap. We produce a fixed-price, fixed-timeline plan with specific A/B tests to run post-launch. Every feature is tied to a conversion goal. You get a detailed document with wireframes, tech stack (Next.js, Stripe, Postmark), and a test calendar.
What You Get: Concrete Deliverables from Every Project
Every conversion rate website development project ships these items.
You own everything. Source code is in your GitHub repository from day 1. We set up CI/CD with GitHub Actions so you can deploy anytime. All infrastructure runs on AWS or Vercel with 99.9% uptime SLAs.
Analytics and monitoring come pre-configured. We set up Sentry for error tracking, Mixpanel for user events, and Google Optimize for experiments. You also get a dashboard with real-time conversion data.
- Conversion audit report with 3 priority improvements
- Wireframes and UX flow diagrams
- Source code in your GitHub repository
- CI/CD pipeline on GitHub Actions
- Sentry error tracking
- Google Optimize A/B testing setup
- Mixpanel user event tracking
- Deployment on Vercel or AWS with 99.9% uptime
- Post-launch optimization plan with test calendar
- Full documentation and handover guide
What we ship in this practice.
Ecommerce Checkout Redesign
Redesigned a three-page checkout into a single-page flow with progress indicators and trust badges. Reduced cart abandonment by 18% and increased revenue by $120K/month. Stack: Next.js, Stripe, Postmark.
SaaS Trial Signup Optimization
A/B tested different signup form designs and reduced time-to-trial by 40 seconds. Resulted in a 22% increase in trial starts. Stack: React, Auth0, HubSpot API.
Lead Generation Form Redesign
Simplified a 12-field form to 5 fields with smart defaults and inline validation. Increased qualified lead submissions by 35% without sacrificing data quality. Stack: Vue.js, Salesforce API, Zapier.
Content Site Ad Click Optimization
Relocated ad placements based on heatmap analysis and improved click-through rate by 28%. Page load time stayed under 1.5 seconds. Stack: Next.js, Google Ad Manager, Hotjar.
Subscription Box Landing Page
Built a personalized landing page that showed different offers based on visitor referral source. Conversion rate jumped from 2.1% to 4.5%. Stack: React, Segment, Stripe.
Healthcare Appointment Booking
Redesigned the booking flow for a telemedicine platform, adding a calendar widget and insurance verification. Appointment completions rose by 30%. Stack: Next.js, Twilio Video, HIPAA-compliant storage.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing and no surprise invoices. If the scope changes, we re-scope together with a fixed adjustment.
CRO-experienced engineers
All engineers have shipped at least 5 conversion-focused projects. They know how to set up A/B tests, analyze data, and implement winning variants. Average experience is 8+ years.
Data-backed design decisions
We never guess. Every design change is tested with Google Optimize and monitored with Mixpanel. We only ship variants that show a statistically significant lift of at least 5%.
Full code ownership
Source code is in your repo from week 1. All infrastructure is under your AWS or Vercel account. You can leave anytime with everything you paid for.
8-12 week delivery
Most projects ship in 8 to 12 weeks. We start with a 1-week discovery and lock the timeline in the Roadmap. 98% of our projects finish on time.
Post-launch optimization
We do not stop after launch. We run A/B tests for 4 more weeks, monitor results, and suggest improvements. You get a final report with all learnings and a plan for future tests.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.