Senior Conversion Focused Website Development TeamConversion Focused
We build websites that turn visitors into paying customers. Our senior engineers deliver conversion-optimized sites in just 8 to 12 weeks.
IRPR builds websites engineered for conversion using Next.js, React, and modern headless CMS platforms. We integrate A/B testing tools like VWO and Google Optimize directly into the build process, so every page element is optimized to drive action.
Our senior conversion focused website development team ships production-ready sites in 8 to 12 weeks. Projects are fixed-price, ranging from $80,000 to $250,000, and include compliant architecture for HIPAA, PCI-DSS, or SOC 2 if needed.
We work with ecommerce directors who need a checkout flow that converts 20% better, SaaS founders launching a tiered pricing page that reduces churn, and marketing VPs who want a landing page system that supports 50+ variants without slowing down.
Types of software we ship.
Landing Page Optimization
Single-page builds with A/B testing infrastructure. Includes heatmaps via Hotjar and session recording at no extra cost.
Ecommerce Checkout Flow
Redesigned checkout with one-click upsells and abandoned cart recovery. Integrates Shopify or Stripe APIs directly.
Lead Generation Site
Multi-step form sequence with CRM sync (HubSpot, Salesforce). Tracks micro-conversions and lead quality score.
Subscription Landing Page
Pricing page with interactive tier comparison and trial signup flow. Includes usage-based billing via Stripe.
Product Showcase Site
High-performance product gallery with video backgrounds and lazy loading. Optimized for Core Web Vitals out of the box.
A/B Testing Infrastructure
Custom experiment framework that runs variant tests on live traffic without site downtime. Data feeds into Google Analytics 4.
Personalization Engine
Server-side personalization based on user segments. Integrates with Segment and uses Redis for real-time decisioning.
Conversion Analytics Dashboard
Real-time dashboard showing funnel conversions, button clicks, and form submissions. Built with d3.js and hosted on Vercel.
We build for every business type.
ecommerce brands
SaaS companies
lead generation businesses
media and content publishers
marketing agencies
Conversion focused website development with proven metrics
Every site we ship includes built-in conversion tracking and performance benchmarks.
Our senior conversion focused website development team has delivered 200+ products across 50 countries. We track key conversion metrics from day one, including click-through rates, form completion rates, and revenue per visitor. Each site is built on Next.js with server-side rendering to achieve sub-2-second load times.
We integrate Google Tag Manager, Hotjar, and VWO during development so you can start A/B testing immediately after launch. Clients see an average 30% improvement in conversion rates within 90 days. All data is stored in your own analytics accounts, not ours.
How IRPR differs from a generic web development shop
Most agencies deliver a pretty site. We deliver a site that prints money.
Generic dev shops build what you ask for. We build what converts. Our team starts with a CRO audit of your current site, then designs every page element to maximize the specific action you want - signup, purchase, or demo request.
We don't use cookie-cutter templates. Every project uses a custom Next.js architecture with React components that are testable, trackable, and built for speed. Our fixed pricing means no change orders when you decide to add a third variant test.
- Delivers on template-based CMS
- No conversion tracking built in
- Slow page load times (3-6 seconds)
- No A/B testing infrastructure
- Hourly billing with scope creep
- Junior or mixed-skill team
- Custom Next.js + React architecture
- Conversion tracking from day one
- Sub-2-second load times guaranteed
- VWO / Google Optimize integration
- Fixed price, no surprise charges
- Senior engineers only, avg 12 years exp
The 4-phase build process for senior conversion focused website development
We move from idea to optimized site in 8-12 weeks, with measurable checkpoints at each phase.
Our process is designed to reduce risk and ensure your site converts from day one. Each phase includes a go/no-go milestone based on real data, not hunches.
We reuse proven patterns from 200+ previous projects, so we don't reinvent the wheel. But every design decision is validated against your specific audience and goals.
What ships with your senior conversion focused website
Every project includes these deliverables, no add-ons or upsells.
You own everything we build - source code, designs, and data. No licenses, no recurring fees, no lock-in.
Our checklist covers the full spectrum from infrastructure to analytics, so you can start optimizing the moment we launch.
- Source code in your GitHub repo
- CI/CD pipeline with GitHub Actions
- Automated Lighthouse performance reports
- Hotjar heatmap and recording integration
- VWO A/B testing setup with 5 variants
- Google Tag Manager container with conversion events
- Server-side rendering for sub-2s loads
- Sentry error tracking with alerting
- Contentful or Sanity headless CMS (your choice)
- Post-launch CRO playbook with 10 test ideas
What we ship in this practice.
Ecommerce checkout optimization for a fashion retailer
Redesigned the checkout flow to reduce cart abandonment. Used Next.js with Stripe payment elements and added one-click upsells. Reduced abandoned carts by 34% within 30 days. Tech: Next.js, Stripe, VWO, Hotjar.
SaaS signup flow for a B2B analytics platform
Rebuilt the pricing and signup page to support a tiered subscription model. Integrated Stripe for billing and HubSpot for lead scoring. Increased trial signups by 52% in the first quarter. Tech: Next.js, Stripe, HubSpot, VWO.
Lead generation site for a real estate agency
Built a multi-step form that pre-fills property preferences and syncs directly to MLS data. Used server-side rendering for instant load times. Generated 180 qualified leads per month, up from 60. Tech: Next.js, MLS API, Salesforce, Hotjar.
Subscription landing page for a health and wellness brand
Designed a clean landing page with a dynamic pricing table and one-click upsells for add-ons. Integrated Recharge for subscriptions. Reduced bounce rate by 40% and increased average order value by $15. Tech: Next.js, Recharge, Stripe, Google Optimize.
Product showcase for a hardware startup
Built a video-heavy landing page with interactive 3D product viewer using Three.js. Optimized for mobile Core Web Vitals. Achieved a 3.2% conversion rate on pre-orders, beating the industry average of 1.5%. Tech: Next.js, Three.js, Vercel, VWO.
Membership site for an online education platform
Created a tiered membership site with free trial flow and automatic upgrade prompts. Used Next.js with Auth0 for authentication and Stripe for recurring billing. Increased conversion from free to paid by 48%. Tech: Next.js, Auth0, Stripe, VWO.
Why teams hire us.
8-12 week delivery, not 6 months
We ship in 8 to 12 weeks because our senior engineers work full-time on your project with no junior overhead. Our fixed timeline includes 2 weeks of A/B testing during development, so you launch with data-backed designs.
Fixed price, not hourly
Every project gets a fixed quote after the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. If you add a feature, we recost before work begins.
Senior engineers only
Our team averages 12 years of experience. No juniors, no offshore outsourcing. Every developer has shipped conversion-focused projects for ecommerce, SaaS, and enterprise clients.
Conversion-focused from day one
We don't build pretty sites and then optimize later. Every line of code is written with conversion goals in mind - from button placement to form field order to page load timing.
Full code ownership
You own the source code, designs, and all intellectual property. No licenses, no recurring fees, no dependencies on us. We can transfer your GitHub repo on launch day.
Post-launch optimization support
After launch, we provide a CRO playbook with 10 specific test ideas based on your site's data. We also offer a monthly retainer for ongoing A/B testing and iteration at $6,000 per month.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.