Senior Conversion Focused Website Development DevelopersConversion Focused
We build websites that turn visitors into customers. Our senior engineers ship in 12 weeks with a fixed price.
IRPR builds conversion focused websites using Next.js, React, and Shopify Plus. We optimize each page for load speed under 2 seconds and run A/B tests on every CTA placement.
A typical conversion focused website ships in 12-14 weeks with a fixed price between $80K and $250K. We handle PCI-DSS compliance for ecommerce and HIPAA for healthcare sites. You own the full codebase from day one.
We work with SaaS founders who need a landing page that converts at 5% or higher, ecommerce brands replacing a Shopify store that has a 1% conversion rate, and B2B companies whose current site generates fewer than 10 leads per month.
Types of software we ship.
Conversion focused landing page
A single-page site built for one goal: get the visitor to click, sign up, or buy. Uses Next.js and Vercel for sub-second loads.
High converting ecommerce store
Shopify Plus headless store with Algolia search and Rebuy upsells. Targets a 3%+ conversion rate.
SaaS marketing site
Multi-page site with case studies, pricing tables, and demo CTAs. Integrated with HubSpot forms and Hotjar heatmaps.
Lead generation website
Built for B2B firms that need form fills and calendar bookings. Uses Calendly API and Salesforce web-to-lead.
Membership site with conversion funnel
Stripe subscription checkout with free trial conversion tracking. Built on Next.js with PostgreSQL for member data.
Course or content monetization site
Teachable-style platform with upselling logic. Uses AWS CloudFront for fast video delivery and Stripe Connect for payouts.
Real estate lead capture site
IDX-integrated property search with MLS data. Converts visitors into showing requests using Zapier and Follow Up Boss.
Booking and reservation platform
Calendar-based booking site for hotels or services. Uses Twilio SMS reminders and Stripe deposits to reduce no-shows.
We build for every business type.
Ecommerce brands
SaaS companies
Professional services
Local businesses
Media and publishers
What senior conversion focused website development developers deliver
Our senior developers build sites that convert visitors into customers, not just pretty pages.
A conversion focused website starts with data. We analyze your current analytics in GA4 and run heatmaps with Hotjar to find where users drop off. Then we design a new information architecture that guides visitors to your primary CTA within 3 clicks.
The build uses Next.js for server-side rendering and image optimization. Every page scores 90+ on Lighthouse for performance. We integrate A/B testing tools like VWO or Google Optimize so you can keep improving conversion rates after launch.
The difference between generic web developers and IRPR
Not every developer builds for conversion. Here is how we compare.
Generic web developers focus on design and features. They often miss the metrics that matter: conversion rate, bounce rate, and average session duration. IRPR starts every project with a conversion goal and builds the site around it.
Our senior engineers write clean, maintainable code. We use TypeScript, automated testing with Cypress, and deploy on Vercel with built-in analytics. You get a site that loads fast, ranks well, and converts.
- Builds pages without conversion data
- Uses WordPress with slow plugins
- No A/B testing infrastructure
- No performance budget
- Delivers code without documentation
- Charges hourly with no cap
- Starts with GA4 and Hotjar analysis
- Builds on Next.js with sub-second loads
- Integrates VWO or Google Optimize
- Targets 90+ Lighthouse score
- Ships full code in your repo
- Fixed price from the Roadmap phase
How we build your conversion focused website in 4 phases
Our process turns your idea into a site that converts, step by step.
Phase 1 is the Roadmap. In week 2 we deliver a fixed price quote, a technical architecture document, and a conversion strategy based on your current data. Phase 2 is the build: 8-10 weeks of sprint cycles with weekly demos.
Phase 3 is the launch. We deploy to production, set up monitoring with Sentry, and run the first A/B test. Phase 4 is the handoff: you get full code ownership, a CI/CD pipeline, and a 30-day support window.
What ships with every conversion focused website
Every project includes a standard set of deliverables that make your site production-ready.
You do not just get a URL. You get the full source code in your own GitHub repository, a CI/CD pipeline that runs tests and deploys automatically, and a monitoring stack that alerts you on errors. No lock-in, no hidden fees.
We also include a conversion tracking setup: GA4 events for every CTA, Hotjar heatmaps, and a dashboard in Metabase or Looker Studio so you can see conversion data in real time.
- Source code in your private GitHub repo
- CI/CD pipeline on GitHub Actions or Vercel
- Sentry error tracking and alerts
- GA4 event tracking for all CTAs
- Hotjar heatmaps and session recordings
- Lighthouse performance report (90+ score)
- A/B testing integration (VWO or Google Optimize)
- Post-launch 30-day support window
- Technical documentation and architecture diagram
- Full ownership of all code and assets
What we ship in this practice.
DTC fashion brand conversion site
Replaced a slow Shopify theme with a headless Next.js store. Page load time dropped from 4.2s to 1.1s. Conversion rate went from 1.8% to 3.4% in 8 weeks. Tech stack: Next.js, Shopify Storefront API, Algolia, Stripe.
SaaS landing page for B2B analytics tool
Built a multi-page marketing site with case studies, pricing, and a demo booking flow. Demo requests increased from 12 per month to 47 per month. Tech stack: Next.js, HubSpot CMS, Calendly API, Vercel.
Real estate agent lead generation site
Created an IDX-integrated property search with MLS data. Visitors can save searches and request showings. Lead volume grew from 5 to 22 per week. Tech stack: Next.js, IDX Broker, Follow Up Boss, Zapier.
Online course platform with upsell funnel
Built a membership site with free trial, paid courses, and one-click upsells. Free trial to paid conversion hit 14%. Tech stack: Next.js, Stripe Connect, AWS CloudFront, PostgreSQL.
Fintech advisor landing page for retirement planning
Designed a single-page site with a retirement calculator and a book-a-call CTA. Page converts at 6.2% for booked calls. Tech stack: Next.js, Plaid API, Stripe, Vercel.
Healthcare clinic booking site
Built a HIPAA-compliant site with online appointment booking, patient intake forms, and Twilio SMS reminders. No-show rate dropped from 18% to 7%. Tech stack: Next.js, Twilio, Stripe, AWS HIPAA-eligible services.
Why teams hire us.
Fixed price from week 2
Every project gets a fixed quote after the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the cost before we write a line of production code.
Senior engineers only
We hire only senior developers with 8+ years of experience. Every engineer has shipped at least 10 production applications. No juniors, no offshore teams, no handoffs.
Full code ownership
You own all source code, design files, and documentation from day one. No proprietary frameworks, no lock-in, no recurring license fees. You can take the code to any hosting provider.
Built for conversion from day one
We start with your GA4 data and Hotjar recordings to identify conversion blockers. Every design decision is backed by data, not opinion. We set up A/B testing infrastructure before launch.
Compliance built in
We build HIPAA-compliant healthcare sites, PCI-DSS compliant ecommerce stores, and SOC 2 ready SaaS platforms. Compliance is not an afterthought; it is part of the architecture from the Roadmap phase.
99.9% uptime guarantee
We deploy on Vercel or AWS with auto-scaling and multi-region failover. Our monitoring stack alerts us within 30 seconds of any downtime. Average response time is under 5 minutes.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.