Leading Conversion Rate Website Development TeamConversion Rate
We build websites that turn visitors into buyers. 200+ launches with measurable conversion lifts.
IRPR builds high-conversion websites using Next.js, React, and headless CMS platforms like Sanity or Strapi. Every project starts with a conversion audit to identify friction points and prioritize changes that drive measurable lifts.
We ship a fully optimized website in 8-12 weeks with fixed pricing from $80K to $250K. Deliverables include source code ownership, CI/CD pipelines, and integrated analytics tools like Google Optimize, Hotjar, and Segment.
Ecommerce brands wanting to reduce cart abandonment. SaaS companies aiming to boost trial-to-paid conversions. Media publishers monetizing traffic through lead gen. Fintech firms needing compliant, high-converting landing pages.
Types of software we ship.
Landing Page Optimization
High-converting landing pages for campaigns. Integrated with HubSpot or Mailchimp for lead capture and A/B testing.
Ecommerce Checkout Flow
Streamlined checkout with Stripe or Shopify API. Reduced cart abandonment by an average of 22% for our clients.
Lead Generation Website
Sites designed to capture qualified leads using Salesforce or HubSpot forms, with dynamic CTAs and exit-intent popups.
Subscription Landing Page
Conversion-optimized pages for subscription services. Integrates Recurly or Chargebee for billing and trial flows.
A/B Testing Platform Integration
Server-side A/B testing with split.io or Google Optimize. We instrument experiments and analyze statistical significance.
Personalized User Dashboard
Dashboards that adapt content based on user behavior. Built with React and Segment for real-time personalization.
Conversion Funnel Redesign
End-to-end funnel audit and rebuild. We reduce drop-off at each step using technical fixes and UX improvements.
Heatmap & Session Replay Tool
Custom analytics dashboard aggregating data from Hotjar, FullStory, and GA4. Visualize user behavior and identify bottlenecks.
We build for every business type.
Ecommerce
SaaS
Local Businesses
Lead Generation
Media & Publishing
Our conversion-first development process
Every website we build is designed to convert from day one.
We combine senior engineering with data-driven design. Before writing code, we audit your current analytics, run heatmaps, and identify the highest-impact changes. This process has helped clients see conversion lifts of 15-40% within the first quarter.
Our team of senior engineers (average 12 years experience) builds with Next.js, Vercel, and Sanity. We integrate A/B testing tools natively, so you can run experiments without refactoring. All code is owned by you and deployed on your infrastructure.
The difference between generic dev shops and IRPR
Not all web development firms focus on conversions. Here is what sets us apart.
Most agencies build sites that look good but fail to drive action. They use broad templates, ignore analytics, and hand you code without testing tools. You pay hourly and end up with a site that needs expensive fixes.
IRPR delivers a conversion-optimized site with measurable KPIs. We set up analytics, run A/B tests from launch, and give you a playbook to iterate. Every project includes a built-in optimization framework.
- No conversion audit before development
- Builds based on design preferences, not data
- Hourly billing with no fixed scope
- Ships without analytics or A/B testing setup
- No post-launch optimization support
- Uses generic templates, not custom code
- Starts with a conversion audit and heatmap analysis
- Designs pages based on user behavior data
- Fixed pricing from Roadmap phase (week 2)
- Integrates Google Optimize, Hotjar, and GA4 by default
- Includes 30 days of post-launch iteration support
- Builds custom, reusable components optimized for speed
4 steps to a higher conversion rate
Our process turns your website into a conversion engine.
We follow a repeatable framework that reduces risk and ensures results. Each step has clear deliverables and checkpoints.
This process takes 8-12 weeks from kickoff to launch. You will see working prototypes by week 4.
What ships with every conversion website
You receive a complete, production-ready system, not just code.
Every project includes tools and documentation so you can continue optimizing after launch. No hidden add-ons.
Our standard stack includes Next.js, Vercel, Sanity CMS, and Google Analytics 4. Custom integrations are built on request.
- Source code in your private GitHub repo
- CI/CD pipeline with GitHub Actions and Vercel
- Sentry error tracking and performance monitoring
- Google Analytics 4 with enhanced ecommerce tracking
- Hotjar session recordings and heatmaps
- A/B testing framework with Google Optimize or split.io
- Custom conversion funnel dashboard in Metabase
- Lighthouse scores of 90+ on mobile and desktop
- Technical documentation and optimization playbook
- 30-day post-launch iteration support
What we ship in this practice.
Subscription checkout for a SaaS company
Redesigned the trial-to-paid checkout flow using React and Stripe. Reduced drop-off by 34% and increased trial conversions by 21% in the first month. Tech stack: Next.js, Stripe, Recurly, Segment.
Lead gen landing page for a real estate agency
Built a personalized landing page that shows dynamic content based on IP location. Lead capture rate increased by 47%. Integrated with Salesforce and MLS data. Tech stack: Next.js, Salesforce API, Mapbox.
Ecommerce product page optimization
Redesigned product detail pages with trust signals, size guides, and review widgets. Added async loading for images. Conversion rate rose 19%. Tech stack: Shopify Hydrogen, React, Algolia search.
Subscription landing page for a media publisher
Built a two-step subscription flow with exit-intent popup. Reduced bounce rate by 28% and lifted paid subscribers by 15%. Tech stack: Next.js, Chargebee, GA4.
Multilingual lead capture for a fintech startup
Created a localized landing page in 6 languages. Each version A/B tested for optimal form placement. Increased qualified leads by 52%. Tech stack: Next.js, i18n, HubSpot, PCI-DSS compliant hosting.
Course enrollment page for an edtech platform
Simplified the enrollment funnel from 4 steps to 2. Added social proof and countdown timers. Conversion uplift of 41%. Tech stack: React, Stripe, Sanity CMS, Vercel.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges.
Senior engineers only
Our team averages 12 years of experience. No junior developers. Every engineer has shipped production code for conversion-rate projects before.
Conversion-first design
We start with a CRO audit and user research. Every design decision is backed by data, not opinion.
Post-launch optimization included
You get 30 days of iteration support after launch. We monitor your metrics and suggest changes that improve conversions further.
Full code ownership
You own all source code, design files, and analytics configurations. No platform lock-in. No licensing fees.
Compliance-ready for regulated industries
We build HIPAA-compliant or PCI-DSS compliant sites for healthcare and fintech. SOC 2 Type II processes are standard.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.