Headless Commerce Development Case StudiesCase Studies
Real projects for real brands. See measurable outcomes like 22% higher conversions and 40% faster checkout.
IRPR builds headless commerce systems that separate the frontend presentation layer from the backend commerce engine. We use React or Next.js paired with GraphQL APIs, headless Shopify, commercetools, or Contentful to give you full control over customer experiences.
Every project ships in 8 to 12 weeks with a fixed price between $80K and $250K. We handle PCI compliance and integrate with Stripe, Adyen, ERP systems like Netsuite, and PIM tools such as Akeneo. You own 100% of the code.
Our clients include D2C brand founders who need a custom storefront in weeks, CTOs migrating from monolithic platforms to composable architectures, and ecommerce directors scaling multi-brand experiences across 50+ countries.
Types of software we ship.
Headless storefront
Custom React frontend consuming commerce APIs from Shopify or Commerce Layer. Built for speed and A/B testing. Integrates Hotjar for behavior analytics.
Composable commerce platform
Best-of-breed stack with separate CMS, search, cart, and fulfillment engines wired together. Uses Vue Storefront for PWA capabilities.
Headless CMS for commerce
Contentful or Strapi backend feeding product pages, blogs, and landing pages via GraphQL. Editors manage content without touching code.
Headless checkout system
Decoupled checkout flow with Stripe payment elements and custom address validation. Reduced abandoned carts by 18% in one project.
Headless product search
Algolia or Elasticsearch integration with faceted filters and instant results. Handles 500K+ SKUs under 200ms.
Headless personalization engine
Dynamic product recommendations using Segment and Mixpanel data. A/B tests show 15% lift in average order value.
Headless subscription commerce
Recurring billing with Recharge or Chargebee, plus customer portal built in React. Manages 50K+ active subscribers.
Headless B2B portal
Custom catalog with negotiated pricing, bulk ordering, and QuickBooks integration. Serves 200+ wholesale accounts per client.
We build for every business type.
Retail
D2C brands
B2B wholesale
Multi-brand operations
Subscription models
Why Headless Commerce Development Case Studies Matter
Case studies prove that headless architecture delivers real business outcomes, not just technical flexibility.
Each IRPR case study documents a specific business challenge, the technology chosen, and the measurable result. For example, one fashion retailer replaced their Magento frontend with a Next.js storefront and saw page load times drop from 4.2 seconds to 1.3 seconds. Their conversion rate increased by 22% in the first quarter after launch.
We publish case studies because we want buyers to see exactly what they can expect. Every project starts with a Roadmap phase (week 2) where we define scope, price, and timeline. No vague estimates. All our case studies are verified by the client and include real numbers.
IRPR vs Generic Development Agencies
Not all agencies can deliver a production-ready headless commerce system. Here is how we differ.
Generic agencies often pitch headless commerce as a 'wizard' or 'accelerator' that is really just a template. They use junior developers and bill by the hour, leading to scope creep and missed deadlines. IRPR assigns senior engineers only and quotes a fixed price after the Roadmap phase.
Our senior engineers have shipped headless systems for brands in New York, Los Angeles, London, and Singapore. We use proven patterns: Next.js for frontend, commercetools or Shopify Headless for commerce, Contentful or Strapi for CMS, and Stripe for payments. No experimental tech. No vendor lock-in.
- Junior devs learning headless on your dime
- Hourly billing with no cap
- 8+ months to MVP
- Template storefront that looks generic
- No post-launch support included
- You do not own the code (often licensed)
- Senior engineers with 10+ years each
- Fixed price after 2-week Roadmap
- 12-week MVP guaranteed
- Custom design and frontend architecture
- 6 weeks post-launch support included
- You own 100% of source code and IP
Our Process for Building Headless Commerce Systems
We follow a four-stage process that delivers a production-ready headless commerce platform in 12 weeks or less.
Stage 1: Discovery. We interview your team, review existing data (catalog size, payment providers, ERP integrations), and map every customer journey. This takes 1 week.
Stage 2: Architecture. Our lead architect designs the headless stack: frontend framework (Next.js), CMS (Contentful), commerce engine (commercetools), search (Algolia), and checkout (Stripe). We produce a written architecture document and a detailed project plan. Stage 3: Build. Eight weeks of sprint-based development with daily standups and weekly demos. Stage 4: Launch. Two weeks of QA, load testing, staging deployment, and production cutover.
What We Deliver in Every Headless Commerce Project
Every IRPR project ships a complete production-ready system, not just code.
We do not hand over a zip file and walk away. Every delivery includes a fully deployed application, monitoring, documentation, and training for your team. The checklist below shows what you receive by default.
- Source code in your private GitHub repo
- CI/CD pipeline on GitHub Actions with staging and production environments
- Next.js storefront hosted on Vercel with automatic SSL
- Contentful or Strapi CMS configured with your content model
- Headless commerce engine (Shopify or commercetools) wired to frontend
- Stripe or Adyen payment integration with test mode
- Algolia or Elasticsearch product search with faceted filters
- Sentry error tracking and Datadog performance monitoring
- Post-launch 6-week support with SLA
- Comprehensive documentation and 2-hour team training session
What we ship in this practice.
Multi-brand storefront for fashion group
Rebuilt 3 brand stores on a single headless Shopify Plus instance. Each brand has its own domain, theme, and product catalog. Reduced SKU management time by 15 hours per week. Tech stack: Next.js, Shopify Storefront API, Contentful, Algolia.
Headless checkout for electronics retailer
Replaced legacy checkout with a custom React flow using Stripe Payment Elements. Cut checkout steps from 5 to 2. Abandoned cart rate dropped from 68% to 46%, increasing revenue by $240K/month. Tech stack: React, Stripe, commercetools.
D2C subscription platform for supplements
Built a headless subscription engine with Chargebee and a React Native mobile app. Customers can swap products and pause subscriptions without support tickets. Subscriber churn fell from 12% to 7% per month. Tech stack: Next.js, Chargebee, Contentful, AWS Lambda.
B2B wholesale portal for industrial parts
Created a custom portal with negotiated pricing per account, bulk order upload via CSV, and real-time inventory from an ERP. Order processing time dropped from 4 hours to 20 minutes. Tech stack: Next.js, commercetools, NetSuite integration, Algolia.
Headless CMS for luxury home goods
Switched from Wordpress to a headless CMS (Strapi) to power product pages, lookbooks, and editorial content across 5 locales. Page load time improved by 3 seconds on mobile. Organic traffic grew 35% in 6 months. Tech stack: Next.js, Strapi, GraphQL, Vercel.
Headless search for grocery chain
Implemented Algolia-powered search with filters for dietary preferences, allergies, and brand. Users find products in 2 clicks instead of 6. Search conversion rate increased by 28%. Tech stack: Next.js, Algolia, commercetools, Segment.
Why teams hire us.
Fixed price, no surprise invoices
Every headless commerce project gets a fixed quote during the Roadmap phase (week 2). You know the total cost before we write a line of code. No hourly billing, no change orders, no fees for meetings.
Senior engineers only, no juniors
Our team averages 12 years of experience. Every engineer has shipped at least 3 headless commerce systems. You speak directly with the people building your project, not a project manager.
12-week MVP guarantee
We have built over 200 products and know how to scope a realistic MVP in 12 weeks. If we miss the date, we pay a penalty. 98% of our projects ship on time.
Full code ownership
You own all source code, designs, documentation, and IP. No licensing fees, no vendor lock-in. We push code to your GitHub repository from day one.
Compliance built in
We handle PCI-DSS for payment data, SOC 2 for SaaS clients, and GDPR for European shoppers. Our architecture includes encryption at rest and in transit, role-based access, and audit logs.
Post-launch support included
After your site goes live, we provide 6 weeks of monitoring and support at no extra cost. We fix bugs, tune performance, and ensure 99.9% uptime before transitioning to your team.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.