Expert Conversion Rate Website Development StudioWebsite Development
We build high-converting websites with A/B testing and data-driven design. Expect a 20%+ lift in conversions within 12 weeks.
IRPR is an expert conversion rate website development studio. We use Next.js, React, and A/B testing tools like Google Optimize and VWO to build sites that turn visitors into customers.
Every project ships in 8-12 weeks at a fixed price of $80K-$250K. We include custom analytics, heatmaps, and event tracking to measure every conversion lift.
We work with ecommerce brands wanting higher checkout rates, SaaS companies optimizing signup funnels, lead generation businesses improving form submissions, and media sites boosting ad revenue.
Types of software we ship.
Conversion Landing Page
Single-page optimizers with A/B variants, integrated with Google Optimize and Mailchimp for lead capture.
A/B Testing Platform
Custom testing engine with split routing, event tracking, and real-time results dashboard using React and Node.js.
Funnel Analytics Dashboard
Real-time conversion funnel visualization with Dropoff analysis, built with D3.js and Postgres.
Personalization Engine
User segmentation and dynamic content delivery using Next.js middleware and Redis for fast personalization.
Checkout Flow Optimizer
Multi-step checkout with progress indicators, payment integrations (Stripe, Braintree), and abandoned cart recovery.
Lead Generation Form Suite
Multi-step forms with conditional logic, webhook triggers, and CRM sync (HubSpot, Salesforce).
Pricing Page Perfector
Dynamic pricing tables with A/B testing, feature comparisons, and social proof widgets using React and Next.js.
Heatmap & Session Recording Tool
Custom heatmap overlay and session replay using Canvas and WebSocket, integrated with Hotjar API.
We build for every business type.
Ecommerce
SaaS
Lead Generation
Media & Publishing
Education & Training
Data-Driven Conversion Rate Website Development
Every design decision is backed by real user data and A/B tests.
IRPR starts with an audit of your current analytics and heatmaps. We identify where visitors drop off and what changes push them toward conversion.
We run controlled experiments on every key page. Our tool stack includes Google Optimize, VWO, and Hotjar to measure each variation's performance.
The Difference Between IRPR and Generic Developers
Most web developers build for looks. IRPR builds for conversions.
Generic shops use templates and guesswork. They ignore load times, mobile behavior, and data feedback.
IRPR designs every element with a conversion goal. We test before launch and iterate after.
- no conversion focus
- template-based design
- no A/B testing
- slow load times (Lighthouse <60)
- poor mobile optimization
- no analytics integration
- conversion-first architecture
- custom A/B testing setup
- performance optimized (Lighthouse 90+)
- responsive and mobile-first
- Google Tag Manager and analytics configured
- iterative design based on user data
Our Conversion-First Development Process
Four phases to ship a high-converting website in 12 weeks.
Phase 1: Discovery and research. We audit your current analytics, heatmaps, and user feedback.
Phase 2: Design and prototyping. We create wireframes and high-fidelity mockups with CRO principles.
What Ships With Every Conversion Website
You get a complete, production-ready system with monitoring and testing built in.
All code, designs, and configurations are yours. No black boxes, no recurring license fees.
- Source code in your repo
- CI/CD pipeline on GitHub Actions
- Sentry error tracking
- Google Analytics 4 setup
- Hotjar or similar heatmap tool
- A/B testing platform integration (Google Optimize or VWO)
- Custom conversion tracking events
- Performance budget report (Lighthouse 90+)
- SEO metadata and structured data
- Fully responsive design across devices
What we ship in this practice.
Ecommerce Checkout Optimization
Reduced cart abandonment by 22% with a streamlined multi-step checkout. Used Next.js, Stripe, and Google Optimize for A/B testing.
SaaS Signup Funnel Redesign
Increased trial signups by 35% by simplifying the signup form and adding social proof. Used React, Auth0, and Mailchimp integration.
Lead Generation Form Flow
Improved form completion rate by 40% with multi-step forms and conditional logic. Used Webhook and HubSpot CRM sync.
Content Monetization Page
Boosted ad click-through rate by 18% by optimizing layout and lazy loading images. Used Next.js and Google Ad Manager.
Subscription Pricing Page
Increased monthly subscription conversions by 28% with dynamic pricing tables and feature comparisons. Used React and VWO for experiments.
Real Estate Portal Landing
Increased appointment bookings by 50% with map-based property search and MLS integration. Used Next.js, Mapbox, and a custom chatbot.
Why teams hire us.
Fixed price, not hourly
We give you a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges.
Senior engineers only
Every project is led by developers with 10+ years of experience. No junior staff, no handoffs.
Conversion-focused from day one
We start with an analytics audit and set up A/B testing before writing a line of code. Every design decision is validated with data.
Full stack ownership
You own all source code, designs, and intellectual property. No lock-in, no recurring fees.
Rapid delivery in 8-12 weeks
We ship a working MVP in 2-3 months, not 6-12. Our fixed timeline and senior team ensure on-time delivery.
Proven track record
We have shipped 200+ products across 50+ countries with 98% on-time delivery and 99.9% uptime.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.