Experienced Conversion Rate Website Development StudioConversion Rate
Websites engineered to convert. IRPR builds, tests, and optimizes so your metrics go up.
IRPR is an experienced conversion rate website development studio. We build custom websites using Next.js, React, and Node.js, integrated with tools like Google Optimize, VWO, and Hotjar for data-driven conversion optimization.
Every project ships in 8-12 weeks with fixed pricing from $80K to $250K. We include A/B testing infrastructure, performance budgets, and analytics setups so you start optimizing immediately after launch.
We work with ecommerce brands needing higher ROAS, SaaS companies improving trial-to-paid conversion, media publishers increasing ad click-through rates, and real estate firms optimizing lead forms. Each engagement includes dedicated senior engineers and a CRO specialist.
Types of software we ship.
Landing page builder
Drag-and-drop landing page creation with built-in A/B testing and Google Optimize integration. Optimized for mobile and speed.
A/B testing platform
Custom split-testing engine using your design system. Integrates with Segment and tracks results in real-time dashboards.
Conversion funnel builder
Multi-step checkout or signup funnels with exit-intent logic and Stripe/Plaid payment flow. Tested for abandonment reduction.
Personalization engine
Server-side personalization using Next.js middleware and user session data. Dynamic content blocks based on traffic source, location, and behavior.
Exit intent popup builder
Popup overlays triggered by mouse movement and scroll depth. Connect to Mailchimp, Klaviyo, or custom CRM via API.
Heatmap and click tracking tool
Privacy-first heatmap tool using Canvas rendering and ResizeObserver. Works without cookies and integrates with Supabase for storage.
Conversion analytics dashboard
Real-time KPI dashboard focused on conversion rates, average order value, and funnel drop-offs. Pulls data from BigQuery and LiveChat.
Lead capture form builder
Smart forms with conditional fields and real-time validation. Integrates with HubSpot, Salesforce, and Zapier for instant lead routing.
We build for every business type.
that need higher conversion rates
optimizing free trial and signup funnels
maximizing ad revenue and subscriptions
improving form completion and contact rates
reducing churn and boosting upgrades
The numbers behind conversion rate website development
Every site we build starts with data and ends with measurable lift.
We have shipped 200+ products across 50+ countries. Our average conversion rate improvement for ecommerce clients is 15%. That comes from structured A/B testing and performance tuning from day one.
Each project begins with a 2-week Roadmap phase where we audit your current analytics, identify friction points, and set specific KPI targets. We measure everything and adjust continuously after launch.
How we are different from generic development shops
Most agencies build pages. We build experiments that become permanent high-conversion pages.
Generic dev shops write code without considering conversion. They deliver templates, not optimized experiences. You get a site that looks fine but doesn't drive business results.
IRPR designs and develops every site with CRO as the core requirement. We implement split tests, performance budgets, and analytics from the first commit. You see the difference in your dashboard.
- No CRO expertise on the team
- Uses pre-built templates
- Page speed is an afterthought
- One design, no testing
- Hourly billing with no cap
- You own nothing after project ends
- Senior engineers with CRO background
- Custom Next.js builds for each client
- Performance budget: Lighthouse 95+
- Built-in A/B testing infrastructure
- Fixed price from $80K, no surprises
- Full IP ownership, source code yours
Our conversion rate website development process
From data audit to live experiment in 4 phases.
Each phase has clear deliverables and go/no-go criteria. You see progress every week and can adjust scope as we learn.
We use Notion for transparent project management, GitHub for code, and Vercel for staging environments. Everything is shared from day one.
What ships with every conversion rate project
These are the deliverables you can expect from an engagement with IRPR.
Everything is documented, versioned, and handed over. No black boxes, no proprietary lock-in.
- Source code in private GitHub repository
- CI/CD pipeline with Vercel and GitHub Actions
- Google Optimize or VWO integration configured
- Hotjar or FullStory heatmap and session recording setup
- Sentry error tracking with Slack notifications
- Lighthouse score 95+ performance budget enforced
- Conversion funnel tracking in Google Analytics 4
- A/B test plan with hypotheses and success metrics
- Deployment to production with zero-downtime strategy
- Post-launch performance report comparing KPI lift
What we ship in this practice.
Ecommerce product page redesign
Rebuilt product pages for a clothing brand using Next.js and Stripe. Reduced checkout drop-off by 18%. A/B tested 4 CTA placements and kept the winner. Tech stack: Next.js, Tailwind, Stripe, Google Optimize.
SaaS free trial signup optimization
Redesigned the signup flow for a B2B SaaS product. Removed 2 form fields and added social proof badges. Trial-to-paid conversion increased 22%. Tech stack: Next.js, Supabase, Stripe, Mixpanel.
Media subscription landing page
Built a dedicated subscription page for a news publisher with exit-intent popups and seasonal pricing variants. Increased paid subscriptions by 12%. Tech stack: Next.js, WordPress headless, Mailchimp, Vercel.
Real estate lead capture form
Redesigned the contact form for a real estate agency with conditional fields and MLS property lookup. Reduced form abandonment by 35% and increased qualified leads by 20%. Tech stack: Next.js, Supabase, SendGrid, Twilio.
Travel booking funnel optimization
Optimized the hotel booking flow for a travel site. Added trust badges, live availability, and one-click booking for returning guests. Booking completion rate rose 15%. Tech stack: Next.js, Node.js, Stripe, Hotjar.
Fintech application conversion page
Built a PCI-DSS compliant application page for a payment platform. Simplified form steps and added progress indicator. Application submission rate increased 28%. Tech stack: Next.js, Node.js, Stripe, Segment.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. The price you see is the price you pay, even if we discover extra work.
Full IP ownership
You own all source code, designs, and documentation. IRPR does not license back anything. You can take the code to any team after launch. No vendor lock-in, ever.
Senior engineers only
We don't outsource or use junior devs. Every project is staffed with engineers who have 8+ years of experience. Our average team seniority is 10 years. No handoffs, no training on the job.
98% on-time delivery
Of our last 200 projects, 196 shipped within the estimated timeline. We use strict scope control and weekly check-ins to stay on track. If we are late, we discount the next phase.
Compliance-ready from day one
We build sites that handle PII and payment data. Our standard stack includes encryption at rest, WAF, and audit logging. We have delivered HIPAA, PCI-DSS, and SOC 2 compliant projects.
Async-first with US overlap
Our team works across 12 time zones but guarantees 4 hours of overlap with US East and West. You get daily progress updates and can reach the lead engineer directly via Slack. No offshore communication delays.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.