Experienced Conversion Focused Website Development StudioConversion Focused
We build websites that turn visitors into paying customers. 8-12 week delivery with fixed pricing.
IRPR is an experienced conversion focused website development studio. We build high-performance websites using Next.js, Shopify Plus, WordPress, and custom React frontends. Every site is optimized for page speed, mobile responsiveness, and user flow to maximize conversions.
We ship production-ready websites in 8-12 weeks. Pricing starts at $80K and goes to $250K for complex builds with custom integrations. All projects include A/B testing setup, analytics tracking, and compliance with PCI-DSS for ecommerce or HIPAA for healthcare.
Founders hire us when their current site converts below 2% and they need a complete rebuild. Marketing directors hire us to launch a new brand site with measurable ROI. Ecommerce owners hire us to migrate to Shopify Plus and increase average order value.
Types of software we ship.
High converting ecommerce website
Build a Shopify Plus or WooCommerce store with optimized checkout flows, upsell triggers, and abandoned cart recovery.
Lead generation website
Create a B2B site with HubSpot CRM integration, gated content forms, and live chat to capture qualified leads.
SaaS marketing site
Develop a Next.js landing page with Stripe billing integration, demo booking, and customer testimonial carousels.
Content marketing blog
Build a WordPress site with custom Gutenberg blocks, Yoast SEO, and Mailchimp newsletter signup forms.
Membership site
Launch a subscription platform using MemberPress or Custom PHP with Stripe recurring payments and member dashboards.
Portfolio or agency site
Design a Webflow or custom React site with case study filters, project galleries, and contact forms.
Enterprise corporate site
Deliver a multi-language site on WordPress VIP or Next.js with SSO, role-based content, and 99.9% uptime SLA.
Landing page microsite
Create a single-page React app with A/B testing via Google Optimize, heatmaps via Hotjar, and form tracking.
We build for every business type.
Ecommerce and retail
B2B and professional services
SaaS and technology
Healthcare and wellness
Local services and hospitality
Why conversion focused website development matters
A 1% increase in conversion rate can double your revenue without increasing traffic.
Most websites lose 70-90% of visitors without a single action. IRPR builds every page with a clear goal: get the visitor to click, sign up, or buy. We use heatmaps from Hotjar, session recordings from FullStory, and A/B tests from Google Optimize to validate every design decision.
Our team of senior engineers optimizes page load time to under 2 seconds on mobile. Google research shows a 0.1 second improvement in load time increases conversion rates by 8%. We ship sites with lazy loading, image compression via Cloudinary, and CDN caching through Cloudflare.
Generic development shops vs IRPR
Not all web developers build for conversions. Here is the difference.
Generic shops focus on aesthetics and launch. IRPR focuses on metrics and revenue. We track bounce rate, time on page, and conversion funnel drop-offs from day one.
Our fixed pricing model means you know the cost before code starts. No hourly billing surprises. We deliver a complete site with analytics, A/B testing, and CRO tools configured.
- No A/B testing setup
- No analytics tracking configured
- Page speed not optimized
- No mobile-first design
- Hourly billing with scope creep
- No post-launch CRO support
- Google Optimize A/B testing included
- Google Analytics 4 and Hotjar configured
- Lighthouse score 90+ on mobile
- Mobile-first responsive design
- Fixed price from Roadmap phase
- 30 days of CRO support after launch
Our conversion focused development process
We follow a 4-phase process that starts with data and ends with a live, optimized site.
Phase 1: Idea. We audit your current site analytics, heatmaps, and user sessions. We identify the biggest conversion leaks and prioritize fixes.
Phase 2: Roadmap. We deliver a fixed price quote, wireframes, and a technical architecture document. You approve before any code is written.
What ships with every conversion focused website
Every project includes these deliverables by default. No add-ons, no upsells.
We believe in full transparency. You get everything you need to run and optimize your site from day one. No hidden fees for essential tools.
- Source code in your private GitHub repo
- CI/CD pipeline with GitHub Actions
- Google Analytics 4 with ecommerce tracking
- Hotjar heatmaps and session recordings
- Google Optimize A/B testing container
- Cloudflare CDN and SSL certificate
- Sentry error tracking and uptime monitoring
- Mobile-first responsive design
- Lighthouse score 90+ on mobile and desktop
- 30 days post-launch CRO support
What we ship in this practice.
Ecommerce store for a fashion brand
Built a Shopify Plus store with custom product filters, one-click checkout via Shop Pay, and abandoned cart emails via Klaviyo. The client saw a 34% increase in conversion rate within 3 months.
Lead generation site for a B2B SaaS
Developed a Next.js site with HubSpot CRM integration, gated whitepaper downloads, and live chat via Intercom. Lead volume increased by 60% in the first quarter.
Membership platform for a fitness studio
Launched a custom membership site with Stripe recurring billing, member profiles, and class booking. Monthly recurring revenue grew by 40% after launch.
Corporate site for a fintech company
Delivered a multi-language WordPress site with SSO via Auth0, role-based content, and 99.9% uptime SLA. Page load time dropped from 4.2 seconds to 1.8 seconds.
Real estate portal for a brokerage
Built a custom React site with MLS integration, property search filters, and virtual tour embeds. Average time on site increased by 50% and lead forms doubled.
Educational platform for an edtech startup
Created a Next.js site with video hosting via Mux, quiz modules, and Stripe course payments. Student enrollment grew by 25% month over month after launch.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the total cost before a single line of code is written.
Senior engineers only
Our team consists of engineers with 10+ years of experience each. No junior developers. Every project is led by a senior full-stack engineer with deep expertise in Next.js, Shopify, and WordPress.
Built for conversions from day one
We configure Google Analytics 4, Hotjar, and Google Optimize during development. Your first A/B test runs within 48 hours of launch. Every design decision is validated with data.
8-12 week delivery
We ship production-ready websites in 8-12 weeks. Our process is optimized for speed without sacrificing quality. We have delivered over 200 products on time with a 98% on-time rate.
Full code ownership
You own 100% of the source code, design files, and IP. No lock-in. No licensing fees. We push all code to your private GitHub repo from day one.
Post-launch CRO support
We include 30 days of conversion rate optimization support after launch. We analyze data, suggest changes, and implement A/B tests to improve your conversion rate.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.