Conversion Focused Website Development ServicesWebsite Development
We build websites that convert visitors into paying customers. Every pixel, every line of code is optimized for your bottom line.
IRPR builds conversion focused websites using Next.js, React, and Node.js. We integrate A/B testing tools like Google Optimize and VWO to validate every design decision against real user behavior.
A typical conversion focused website ships in 12-14 weeks with a fixed price between $80K and $250K. Every project includes heatmaps, session recordings, and a CRO audit to identify friction points before we write a single line of code.
We work with SaaS founders who need a landing page that converts at 5%+, ecommerce brands losing sales to cart abandonment, B2B companies whose lead forms get zero submissions, and fintech startups that require PCI-DSS compliance from day one.
Types of software we ship.
High converting landing page
A single-page site with a clear CTA, social proof, and a form that converts. Built with Next.js and integrated with HubSpot CRM.
Conversion optimized ecommerce store
A Shopify or WooCommerce store with one-click checkout, abandoned cart recovery, and upsell flows. Uses Stripe for payments.
Lead generation website
A multi-page site with gated content, live chat, and automated email follow-ups. Connects to Salesforce or HubSpot.
SaaS marketing site
A product-focused site with feature tours, pricing tables, and free trial signups. Uses Segment for analytics and Intercom for chat.
Membership site
A subscription-based site with member-only content, recurring billing via Stripe, and a referral program. Built on Next.js and PostgreSQL.
Real estate listing site
A property search site with MLS integration, map-based filters, and lead capture forms. Uses IDX and Google Maps API.
Course platform
An online learning site with video hosting, progress tracking, and payment gateways. Uses Mux for video and Stripe for payments.
Event registration site
A ticketing and registration site with seat selection, email reminders, and analytics. Integrates with Eventbrite and Mailchimp.
We build for every business type.
Ecommerce brands
SaaS companies
Professional services
Healthcare providers
Local businesses
Why conversion focused website development matters
A beautiful website that does not convert is just an expensive brochure.
Most websites lose 70-90% of visitors without taking any action. A conversion focused website changes that by using data to guide every design decision. IRPR starts every project with a CRO audit that identifies the top 3 friction points on your current site.
We then build a custom site using Next.js for speed, integrate Google Optimize for A/B testing, and set up Hotjar for heatmaps. The result is a site that converts at 2-3x the industry average for your vertical.
How IRPR differs from generic web development agencies
Most agencies build what you ask for. IRPR builds what converts.
Generic agencies hand you a template site with stock photos and a contact form. They do not track user behavior, run A/B tests, or optimize for conversions. You pay by the hour and hope for the best.
IRPR treats every project as a conversion experiment. We set up analytics before we write code, run split tests on CTAs, and iterate based on real user data. You get a fixed price and a site that actually drives revenue.
- Builds from a template with no CRO strategy
- No A/B testing or heatmap setup
- Hourly billing with no fixed scope
- No post-launch optimization
- Uses generic stock photography
- No integration with analytics tools
- Starts with a CRO audit to find friction points
- Sets up Google Optimize and Hotjar before launch
- Fixed price from the Roadmap phase (week 2)
- Includes 30 days of post-launch optimization
- Uses custom photography and social proof
- Integrates with Segment, Mixpanel, and Google Analytics
Our conversion focused website development process
We follow a 4-phase process that turns your idea into a revenue-generating website.
Phase 1 is the CRO audit where we analyze your current site, competitor sites, and user behavior data. Phase 2 is the design sprint where we create wireframes and mockups optimized for conversion.
Phase 3 is development where we build the site in Next.js with a headless CMS. Phase 4 is the launch and optimization period where we run A/B tests and iterate based on real user data.
What ships with every conversion focused website
Every project includes a complete set of tools and assets to track and improve conversions.
You get a fully functional website with source code in your repository, a CI/CD pipeline, and all analytics integrations configured. No black boxes, no proprietary systems.
We also provide a conversion playbook that documents every test we ran, every result, and recommendations for future optimization. You own everything.
- Source code in your GitHub or GitLab repo
- CI/CD pipeline on GitHub Actions or CircleCI
- Google Optimize A/B testing setup
- Hotjar heatmaps and session recordings
- Google Analytics 4 with conversion tracking
- Segment data layer for future integrations
- Custom 404 page with conversion path
- Mobile-first responsive design
- Lighthouse score of 90+ on all pages
- Conversion playbook with test results
What we ship in this practice.
SaaS landing page for a B2B analytics tool
Built a Next.js landing page with a free trial signup flow. Integrated with Stripe for billing and Segment for analytics. Reduced time-to-signup by 40% and increased conversion rate from 2.1% to 5.8%.
Ecommerce store for a fashion brand
Developed a Shopify store with one-click checkout, abandoned cart recovery emails, and upsell flows. Used Klaviyo for email and Recharge for subscriptions. Increased average order value by 25% and reduced cart abandonment by 18%.
Lead generation site for a law firm
Created a multi-page site with gated content, live chat via Intercom, and automated follow-up emails via HubSpot. Added a case study section with social proof. Generated 120 qualified leads per month, up from 15.
Membership site for a fitness brand
Built a subscription-based site with member-only workout videos, progress tracking, and a referral program. Used Mux for video hosting and Stripe for recurring billing. Grew membership base by 300% in 6 months.
Course platform for an edtech startup
Developed an online learning platform with video lessons, quizzes, and certificates. Integrated with Zoom for live classes and Stripe for payments. Achieved a 92% course completion rate and $500K in revenue in the first year.
Real estate listing site for a brokerage
Built a property search site with MLS integration, map-based filters, and lead capture forms. Used IDX and Google Maps API. Generated 200+ leads per month and reduced bounce rate by 35%.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the cost before we write a single line of code.
Senior engineers only
Every developer on your project has 10+ years of experience. No junior devs, no offshore teams, no handoffs. The same team that builds your site handles deployment and optimization.
CRO-first approach
We start every project with a conversion audit that identifies friction points. We set up A/B testing and heatmaps before launch. Every design decision is validated with data.
Full ownership of code
You own the source code, the design files, and all analytics configurations. No proprietary systems, no lock-in. You can take the site to any hosting provider or developer.
Post-launch optimization included
Every project includes 30 days of post-launch optimization. We run A/B tests, analyze user behavior, and make data-driven improvements. No additional cost.
Compliance built in from day one
We build sites that meet HIPAA, PCI-DSS, SOC 2, and FERPA requirements. Compliance is not an afterthought. We configure encryption, access controls, and audit logs during development.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.