Optimizing for Growth in New York.
Conversion, retention, and unit economics. Shipped by senior engineers in New York, async-first, fixed-price.
IRPR.io ships optimizing for growth work for New York teams — engineering-led, async-first, and senior-only. Conversion, retention, and unit economics.
Our strategy practice has delivered optimizing for growth projects across startups, scale-ups, and enterprise operators. Every engagement is fixed-price, fixed-scope, and ends with a production-grade handoff.
New York is the financial capital of the United States and home to a deep concentration of fintech, media, and enterprise SaaS companies - from Two Sigma and Bloomberg to Datadog and Squarespace. The NYC tech ecosystem is uniquely cross-industry, where finance, media, and fashion fund and consume software in equal measure.
Types of optimizing for growth we ship for New York teams.
Founder MVP
Full SaaS in 10-14 weeks: auth, billing, admin, email, analytics.
Vertical SaaS
Industry-specific SaaS with regulated workflows from day one.
Enterprise readiness
SSO, SCIM, audit logs, and SOC 2 controls in a 4-8 week sprint.
Usage-based billing
Metering, invoicing, and Stripe integration with Lago or Metronome.
B2B SaaS platform
Multi-tenant platforms with teams, roles, and enterprise billing.
Internal tool → product
Productize a working internal tool into multi-tenant SaaS.
Optimizing for Growth for every New York business.
Search terms people type, matched to products we've built. Nothing on this list is hypothetical — every category here has shipped code.
SaaS by vertical
B2B SaaS categories
Consumer and creator SaaS
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Industries we build optimizing for growth for in New York.
Why New York is a tech city.
New York is the financial capital of the United States and home to a deep concentration of fintech, media, and enterprise SaaS companies - from Two Sigma and Bloomberg to Datadog and Squarespace. The NYC tech ecosystem is uniquely cross-industry, where finance, media, and fashion fund and consume software in equal measure.
Optimizing for Growth that ships - on New York's terms.
New York-aware engineering
We know the fintech and media buyers in New York. Our roadmaps reflect what local operators actually ship.
Senior-only delivery
Every optimizing for growth project is led by an engineer who has shipped this work in production. No junior delegation.
Fixed price, fixed scope
You know the budget and timeline before engineering starts. Change orders are priced transparently.
US-aligned async-first
We overlap New York work hours for standups, demos, and decisions. No overnight timezone drag.
Compliance by design
HIPAA, SOC 2, PCI, GDPR - baked in at architecture, not bolted on for audit. We've passed first-attempt audits for clients in your industry.
Your code, your IP
Every repo, piece of infrastructure, and document is handed off on day one. No proprietary frameworks, no lock-in.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
More from New York.
Other services we ship in New York, and the same optimizing for growth expertise in other US metros.
Other strategy work we ship in New York.
Questions clients ask first.
Your optimizing for growth project in New York, shipped.
Book a discovery call with an engineer who has shipped optimizing for growth projects for New York teams. 30 minutes, no deck.
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