Expert Conversion Focused Website Development ServicesConversion Focused
We build websites that turn visitors into buyers. Get a custom site engineered for higher conversion rates in 8-12 weeks.
IRPR builds expert conversion focused website development services using Next.js, React, and headless CMS platforms like Strapi or Sanity. Every site ships with built-in A/B testing via Optimizely and conversion tracking via Google Analytics 4.
We deliver a fully functional, conversion-optimized website in 8-12 weeks. Our fixed price ranges from $80,000 to $250,000 depending on complexity. All sites comply with GDPR and CCPA privacy standards.
Ecommerce brands hire us to reduce cart abandonment and boost average order value. SaaS companies hire us to increase free trial signups and demo requests. B2B lead generation companies hire us to improve contact form conversion rates.
Types of software we ship.
Conversion Landing Pages
One-page designs optimized for a single action. Built with Next.js and integrated with HubSpot forms for lead capture.
Product Page Optimized Sites
Ecommerce product pages engineered for maximum add-to-cart. Uses dynamic pricing and inventory sync with Stripe.
Lead Generation Websites
Multi-page sites focused on form submissions and calls. Integrates with Salesforce and Calendly for instant booking.
SaaS Marketing Sites
Showcasing features, pricing, and case studies. Built on Next.js with Prismic CMS and Segment for tracking.
Ecommerce Storefronts
Full online stores with checkout optimization. Powered by Next.js Commerce and integrated with Klaviyo for email flows.
Membership / Subscription Sites
Sites with paywalls and recurring billing. Uses Next.js, Stripe Billing, and user authentication via Auth0.
Portfolio / Showcase Sites
Visual-first sites for agencies and studios. Optimized for engagement with lazy loading and video embedding.
Educational / Course Sites
Learning platforms with video hosting and progress tracking. Built on Next.js, Mux, and Stripe Connect.
We build for every business type.
Ecommerce brands
SaaS companies
B2B professional services
Media & publishing
Nonprofits & fundraising
What you get with expert conversion focused website development
Every site we ship includes conversion infrastructure out of the box.
We instrument every page with Google Analytics 4, server-side tracking, and heatmaps via Hotjar. This data feeds directly into our A/B testing framework (Optimizely) so you can iterate after launch.
Our sites achieve a 2.5x average conversion lift across ecommerce and lead gen projects. The baseline measurement starts from the first day of the Roadmap phase.
How IRPR compares to generic web development shops
Most agencies hand you a site and walk away. We hand you a conversion engine.
Generic shops focus on design and basic functionality. They rarely build in tracking, testing, or optimization from day one. That leaves you guessing which changes actually drive revenue.
IRPR treats your website as a revenue asset from the start. We build with A/B testing, analytics, and personalization hooks so you can measure and improve every visitor interaction.
- Delivers static HTML/CSS with no conversion tracking
- No A/B testing setup included
- Hourly billing with infinite change orders
- One design pass, no iteration
- No post-launch optimization support
- Generic CMS with no performance tuning
- Next.js site with GA4 + server-side tracking from day one
- Optimizely A/B testing framework pre-configured
- Fixed price with scope defined in the Roadmap phase
- Built-in data layer for future personalization
- Post-launch handoff with documentation and support
- Headless CMS (Strapi) with automatic image optimization
Our 4-phase process for conversion focused websites
Every project follows our proven Idea, Roadmap, Product, Release sequence.
We start with a 2-week Idea and Roadmap phase to define your conversion goals, target metrics, and technical architecture. This produces a fixed scope and fixed price before any development begins.
The subsequent Product and Release phases deliver your site in 6-10 weeks. We ship with a built-in testing suite and a 30-day post-launch optimization window.
What ships with every conversion focused website
These deliverables are included in every project, no add-ons needed.
You get full ownership of source code, tracking infrastructure, and documentation. Everything needed to run and optimize your site post-launch.
- Source code in your Git repository (private repo on GitHub or GitLab)
- CI/CD pipeline with GitHub Actions for automated tests and deployments
- Google Analytics 4 property with enhanced ecommerce or event tracking
- Optimizely A/B testing account with at least one pre-built experiment
- Hotjar heatmap and session recording integration
- Responsive design tested on 5+ device sizes
- Structured data (Schema.org) for rich snippets
- Performance budget (Lighthouse score of 95+ on desktop and 85+ on mobile)
- Sentry error tracking with alerts
- Full documentation and 30-minute team handoff session
What we ship in this practice.
SaaS demo request landing page
Built a single-page site for a B2B project management tool. Increased demo requests by 40% in the first month after launch. Stack: Next.js, Segment, HubSpot, Optimizely.
Ecommerce store for fashion brand
Redesigned the product page and checkout flow. Cart abandonment dropped from 68% to 53% over 90 days. Stack: Next.js Commerce, Stripe, Klaviyo, GA4.
Lead gen site for financial advisory firm
Created a multi-page site with gated content and scheduling. Contact form submissions increased 3x within 6 weeks. Stack: Next.js, Sanity, Salesforce, Calendly.
Course landing page for edtech startup
Built a conversion optimized page for an online coding bootcamp. Signups doubled after A/B testing the CTA copy. Stack: Next.js, Mux, Stripe Billing, Vercel.
Membership site for health content
Developed a subscription-based platform for fitness videos. Retention improved by 22% thanks to personalized dashboards. Stack: Next.js, Auth0, Stripe, Cloudflare.
Real estate listing showcase
Built a searchable property portal with video tours and mortgage calculator. Time on site increased 2x and lead quality improved. Stack: Next.js, Algolia, Google Maps API, MLS integration.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. Our 200+ projects have never exceeded the agreed price.
Senior engineers only
Every developer on your project has shipped at least 10 production websites. No junior devs, no offshore teams. Our average engineer has 12 years of experience.
Conversion-first from day one
We don't add optimization as an afterthought. A/B testing, analytics, and personalization hooks are built into the architecture before any code is written. Our average lift is 2.5x.
12 weeks or less, guaranteed
From signed contract to live site, we deliver in 8-12 weeks. 98% of our projects ship on time. If we're late, we discount the next phase.
Full ownership of code and data
You own every line of code, every analytics property, every A/B test configuration. Nothing is locked behind a proprietary platform. Migrate anytime.
Post-launch support included
We include 30 days of optimization support after launch. We monitor analytics, run additional A/B tests, and make performance tweaks. No extra cost.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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