Expert B2B Website Redesign TeamRedesign Team
We rebuild B2B websites that drive qualified leads. 8-12 week timeline with fixed pricing and full code ownership.
IRPR builds high-performance B2B websites that convert visitors into qualified leads. We use modern stacks like Next.js, headless CMS (Contentful, Strapi), and integrate with CRMs like Salesforce and HubSpot for automated lead routing.
We handle the full redesign: strategy, UX design, development, and launch. Timeline is 8-12 weeks for a full site rebuild. Pricing is fixed from $80K to $250K depending on scope. We comply with GDPR, WCAG 2.1 AA, and SOC 2 for enterprise clients.
Who hires us: B2B SaaS companies needing to showcase product value; manufacturing firms wanting a modern digital presence; professional service firms (consulting, legal, accounting) that need lead generation sites; and enterprise sales teams that need custom portals.
Types of software we ship.
B2B Lead Generation Website
Conversion-driven site with A/B testing, Hotjar heatmaps, and HubSpot CRM integration for automated lead routing.
Corporate Website Redesign
Multi-division site with custom navigation, investor relations section, and Okta SSO for employee portals.
SaaS Marketing Website
Product-led growth site with pricing tables, demo request flows, and Stripe subscription previews.
Enterprise Portal Website
Client dashboard with Auth0 login, real-time analytics via Mixpanel, and secure document sharing.
B2B Ecommerce Website
Account-based ordering with CommerceTools, tiered pricing, and QuickBooks integration for invoicing.
Partner Portal Website
Reseller login with co-branded materials, commission tracking, and Salesforce partner community sync.
Thought Leadership Resource Center
Content hub with Algolia search, gated downloads via Mailchimp, and social sharing analytics.
Investor Relations Website
Financial data visualization with SEC filing integration, earnings call archives, and stock chart widgets.
We build for every business type.
B2B Software
Manufacturing & Industrial
Professional Services
Distribution & Logistics
Healthcare & Life Sciences
Why a specialized B2B redesign team matters
Generic web agencies treat B2B like B2C, ignoring the long sales cycle and multiple stakeholders.
B2B buyers research across departments before engaging sales. Your website must serve engineers, procurement, and executives with different content paths. IRPR structures information architecture for each persona and integrates with your CRM to score and route leads automatically.
We also build for scalability. Our sites handle 50,000+ monthly visitors with sub-2 second load times. We use Next.js static generation for marketing pages and server-side rendering for dynamic portals. Every client gets a Lighthouse score above 90.
Generic web agency vs B2B redesign experts
The difference shows in results, not just aesthetics.
Most agencies reuse templates designed for B2C. They optimize for viral sharing, not long sales cycles. Their sites lack granular tracking and fail to integrate with your sales tools. You end up with a beautiful site that doesn't generate leads.
IRPR builds for the B2B buying process. Every page has a clear call to action tied to a stage of the buyer journey. We embed UTM tracking, session recording (Hotjar), and direct CRM sync. The result is a measurable increase in pipeline value.
- uses pre-built templates with B2C layouts
- no conversion strategy beyond 'pretty' design
- slow load times, Lighthouse score under 70
- basic SEO with missing schema markup
- no CRM integration – leads sit in email
- fixed price but change orders add 30%+
- custom Next.js build from your brand system
- conversion-focused UX with persona mapping
- sub-2s load times, Lighthouse score 90+
- structured data, JSON-LD, and sitemaps
- HubSpot/Salesforce integration via APIs
- true fixed price – no surprise invoices
Our B2B website redesign process
Four phases, 8-12 weeks total.
Phase 1: Discovery & Strategy. We audit your current site, interview stakeholders, and create a content strategy aligned with your buyer personas. You get a detailed roadmap with scope, timeline, and fixed price by week 2.
Phase 2 through 4 build the site in iterative sprints. You see live previews every week and can request changes during review sessions.
What ships with your website redesign
Every deliverable is yours to keep and extend.
We don't hand over a zip file. You get a fully production-ready codebase with modern infrastructure. Everything is documented so your internal team can take over tomorrow.
All assets and integrations are configured and tested. The site is optimized for search and performance from day one.
- Full source code in your GitHub repo
- CI/CD pipeline on GitHub Actions
- Headless CMS (Contentful or Strapi) configured
- SEO meta tags, open graph, and JSON-LD schema
- Google Analytics 4 and Tag Manager setup
- Hotjar session recording and heatmaps
- HubSpot or Salesforce form integration
- SSL certificate and HTTP/2 enabled
- GDPR-compliant cookie consent banner
- Style guide and component documentation in Storybook
What we ship in this practice.
SaaS Lead Generation Site
For a martech startup, we rebuilt their site around product-led growth. The redesigned site reduced cost per lead by 35% and increased demo requests by 60% within three months. Tech: Next.js, Strapi, HubSpot, Vercel.
Industrial Equipment Website
A manufacturing company needed to showcase heavy machinery with 3D viewers and configurators. After launch, quote requests increased by 50% and time-on-page doubled. Tech: Next.js, Shopify Plus (B2B), Stripe, Three.js.
Professional Services Firm Site
A global consulting firm required a multi-language site with thought leadership content. The redesign automated lead qualification, saving internal staff 10 hours per week. Tech: Next.js, Contentful, Salesforce, Algolia.
B2B Ecommerce Portal
A wholesale distributor needed account-specific pricing and order history. The new portal increased average order value by 18% and reduced support tickets by 30%. Tech: Next.js, CommerceTools, Stripe, Auth0.
Enterprise Partner Portal
A hardware company wanted to onboard new partners faster. The custom portal reduced partner onboarding time from two weeks to three days and automated commission tracking. Tech: Next.js, Contentful, Okta, Salesforce.
Healthcare Provider Site
A medical device company needed a HIPAA-compliant site with secure patient portals. The site achieved 99.95% uptime and improved patient data security through encryption. Tech: Next.js, Drupal, Twilio SendGrid, AWS.
Why teams hire us.
Fixed price from day one
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. That means your budget is locked in before we write a line of code.
Senior engineers only
Our team consists of engineers with 10+ years of experience each. No junior developers. We build production-grade websites that scale to millions of visitors.
Conversion-first design
We don't just make pretty sites. We design for conversion using data from your current analytics, heatmaps, and A/B tests. On average, our clients see a 40% lift in qualified leads.
Built with modern tech
We use Next.js, headless CMS, and serverless hosting for blazing-fast load times. Our sites score 90+ on Lighthouse performance and are optimized for Core Web Vitals.
Full ownership of code
You own the entire codebase from day one. We deliver source code in your GitHub repo, CI/CD pipelines, and documentation so you can maintain or extend the site without vendor lock-in.
We know B2B buyers
B2B buying cycles are long and involve multiple stakeholders. Our site structure guides buyers through awareness, consideration, and decision with targeted content and calls-to-action.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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