Experienced Conversion Rate Website Development TeamDevelopment Team
We build websites that turn visitors into customers. 200+ products shipped with measurable conversion improvements.
IRPR builds high-conversion websites using Next.js, React, and Node.js. We integrate A/B testing tools like Optimizely and analytics platforms like Mixpanel to measure and improve conversion rates.
Every project ships in 8-12 weeks with a fixed price range of $80K-$250K. You get full ownership of source code, CI/CD pipelines on GitHub Actions, and Sentry error tracking. For SaaS clients we comply with SOC 2 standards.
Ecommerce brands looking to reduce cart abandonment hire us. SaaS companies needing higher trial-to-paid conversion hire us. Fintech firms optimizing lead capture and media sites improving ad click-through rates also hire us.
Types of software we ship.
Landing page builder
Drag-and-drop landing pages with built-in A/B testing and analytics. Integrates with Stripe and HubSpot.
A/B testing platform
Run multivariate tests on headlines, CTAs, and layouts. Full integration with Google Optimize and VWO.
Conversion funnel analytics dashboard
Visualize customer journeys from landing to purchase. Connects to Mixpanel, Amplitude, and Snowflake.
Personalized product recommendation engine
Serve dynamic product suggestions based on user behavior. Uses TensorFlow and collaborative filtering.
Exit-intent popup system
Trigger targeted popups when visitors are about to leave. Integrates with Mailchimp and Klaviyo.
Lead generation form builder
Multi-step forms with conditional logic and validation. Connects to Salesforce, HubSpot, and Zapier.
Checkout optimization tool
One-click checkout, progress bars, and payment method options. Built with Stripe and Shopify APIs.
Onboarding survey tool
Collect user preferences during signup to personalize the experience. Stores data in PostgreSQL and Redis.
We build for every business type.
stores and brands
company landing pages
businesses
sites
lead generation
Measurable conversion improvements with an experienced team
Every website we build is driven by data, not guesses.
IRPR starts with a conversion audit of your current site or a competitor benchmark. We identify bottlenecks in the user flow (e.g., page load time above 3 seconds, unclear CTAs, form friction).
Then we design and develop a new site with A/B testing built in. After launch we run continuous tests and optimize. Our clients see an average conversion rate increase of 85% within 90 days.
The difference between a dev shop and a conversion-focused team
Most agencies build sites that look good. We build sites that convert.
A generic web development agency will hand you a site with basic tracking and no optimization plan. You then have to hire another firm to fix conversion issues.
IRPR embeds conversion optimization into every step. From wireframes to deployment, every element is designed to improve a specific metric (CTR, form submission, purchase completion).
- Delivers static HTML/CSS sites
- Uses basic Google Analytics only
- No A/B testing infrastructure
- No conversion funnel analysis
- One-time launch without optimization
- Fixed designs with no user data
- Builds with Next.js + React for speed
- Integrates Mixpanel, Hotjar, and Optimizely
- Includes A/B testing framework out of the box
- Runs funnel analysis with SQL queries
- Continues A/B tests for 90 days post-launch
- Designs based on heatmaps and session replays
Our conversion-focused development process
We follow a four-phase approach that guarantees measurable results.
Phase 1: Discovery and analytics audit. We review your current site data, run competitor analysis, and define conversion goals.
Phase 2: Wireframing and prototyping. We create clickable prototypes and run user tests with tools like UserTesting. Phase 3: Development and A/B testing. We build the site and launch parallel tests for key pages. Phase 4: Launch and optimization. We monitor real-time metrics and iterate based on data.
What ships with every conversion-optimized website
Every project delivers production-ready code and actionable data.
You get full ownership of the code, plus the tools and dashboards to keep optimizing. No black boxes.
- Full source code in your private GitHub repo
- CI/CD pipeline with GitHub Actions and Vercel/Netlify
- Sentry error tracking and logging
- Optimizely A/B testing framework integration
- Mixpanel analytics dashboard with conversion funnel
- Hotjar heatmaps and session recordings
- Stripe or Shopify checkout integration
- Google Search Console and Lighthouse performance report
- Post-launch 90-day optimization support
- Technical documentation and handover guide
What we ship in this practice.
Ecommerce checkout optimization
Reduced cart abandonment from 75% to 42% by adding one-click checkout and progress indicators. Tech stack: Next.js, Stripe, Tailwind CSS. Industry: ecommerce.
SaaS landing page redesign
Increased trial sign-ups by 230% with a new hero layout and social proof bars. Tech stack: React, Node.js, Airtable. Industry: SaaS.
Lead generation form for real estate
Boosted lead capture by 180% by replacing a single form with a multi-step wizard. Tech stack: Vue.js, PostgreSQL, SendGrid. Industry: real estate.
Fintech onboarding flow
Reduced drop-off during KYC verification by 60% with inline validation and progress indicators. Tech stack: Next.js, Plaid, Twilio. Industry: fintech.
Media site ad click-through
Increased ad CTR by 45% by repositioning ad slots and adding interactive ad units. Tech stack: React, DFP API, Snowplow. Industry: media.
EdTech course enrollment page
Lifted enrollment by 150% by adding customer testimonials and a trust bar. Tech stack: Gatsby, Contentful, Mailchimp. Industry: edtech.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. Your budget is locked from day one.
Senior engineers only
IRPR employs only senior engineers with 8+ years of experience. No juniors or offshore teams. Each engineer has shipped at least 20 production products.
8-12 week delivery
We ship a conversion-optimized MVP in 8-12 weeks. Your site goes live with A/B testing and analytics in place within a quarter.
Full code ownership
You own 100% of the source code, designs, and intellectual property. No lock-in, no licensing fees. We transfer everything to your GitHub account upon payment.
A/B testing built in
We don't just build a site; we embed a testing framework. You can run A/B tests on any element without needing a separate CRO agency.
Post-launch optimization included
We monitor and optimize your site for 90 days after launch. We run continuous experiments and report conversion lift weekly.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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