Conversion Focused Website Development TeamDevelopment Team
We build websites that turn visitors into customers. Expect a 12-week MVP with a fixed price from $80K.
IRPR builds conversion focused websites using Next.js, React, and headless CMS like Sanity or Contentful. We optimize every page for speed, SEO, and user intent with tools like Google Optimize and Hotjar.
We ship a production-ready website in 12-14 weeks with a fixed price of $80K-$250K. Our code meets WCAG 2.1 AA standards and includes built-in analytics tracking and A/B testing frameworks.
We work with SaaS founders needing a landing page that converts at 5%+, ecommerce brands wanting a faster checkout that reduces cart abandonment by 20%, and B2B companies requiring lead generation funnels with HubSpot integration.
Types of software we ship.
Landing page optimization
A single-page site with A/B testing, heatmaps, and CRO-optimized copy. Integrates with Google Optimize and Hotjar.
Ecommerce storefront
Fast product pages with one-click checkout using Stripe and Shopify Storefront API. Reduces load time to under 2 seconds.
SaaS marketing site
Multi-page site with pricing tables, case studies, and lead forms. Built on Next.js with Vercel for instant deployment.
Lead generation portal
A tool that captures and qualifies leads with automated follow-ups. Connects to Salesforce or HubSpot via REST APIs.
Membership site
Subscription-based content with Stripe billing and user dashboards. Uses NextAuth for secure login and PostgreSQL for data.
Portfolio site for agencies
A showcase site with dynamic project filtering and client testimonials. Built with Tailwind CSS and Framer Motion animations.
Event registration site
Ticketing and registration with Stripe payments and email notifications via SendGrid. Includes a real-time attendee dashboard.
Corporate brochure site
A clean, fast site with company info, blog, and contact forms. Uses Next.js static generation for SEO and 99.9% uptime.
We build for every business type.
ecommerce brands
B2B companies
SaaS startups
local businesses
media and publishers
Why a conversion focused website development team matters
A website that loads fast and guides users to action directly impacts your bottom line.
IRPR has shipped 200+ websites that average 12 weeks to MVP. Our sites load in under 2 seconds and achieve conversion rates 2-3x higher than the industry average. We use real user data from Hotjar and Google Analytics to inform every design decision.
We build with Next.js and Vercel for instant page loads and automatic image optimization. Every site includes a built-in A/B testing framework so you can continuously improve your conversion rate without hiring another team.
The difference between a generic dev shop and IRPR
Most agencies build websites that look good but don't convert. IRPR builds for results from day one.
Generic web development agencies often focus on design aesthetics first and add conversion optimization as an afterthought. They charge hourly, which leads to scope creep and budget overruns. Their sites often lack performance tuning and analytics setup.
IRPR starts with conversion goals. We define key metrics, set up A/B tests, and ship a site that is fast, accessible, and instrumented for data collection. You get a fixed price, a clear timeline, and full code ownership.
- Design-first, conversion-last approach
- No A/B testing setup included
- Slow page loads (3+ seconds)
- Hourly billing with unpredictable costs
- No post-launch optimization plan
- Code ownership often unclear
- Conversion-first design with heatmaps
- Built-in A/B testing with Google Optimize
- Sub-2 second load times on Next.js
- Fixed price from $80K to $250K
- Dedicated CRO roadmap post-launch
- Full source code ownership in your repo
Our conversion focused website development process
We follow a structured 4-phase process to deliver a high-converting website on time and on budget.
Phase 1: Audit and strategy. We analyze your current site, competitors, and user behavior using Google Analytics and Hotjar. We define conversion goals and key performance indicators.
Phase 2: Design with conversion principles. Our UI/UX designers create wireframes and prototypes that prioritize calls-to-action, reduce friction, and optimize for mobile. We use Figma for collaborative design reviews.
Phase 3: Build with performance optimization. Our senior engineers develop the site using Next.js, React, and Tailwind CSS. We integrate Stripe, HubSpot, or other tools as needed. Every page is tested for speed and accessibility.
Phase 4: Launch with analytics. We deploy to Vercel or AWS, set up Google Analytics 4 and Hotjar, and run initial A/B tests. You get a dashboard with real-time conversion data.
What ships with every conversion focused website
Every project includes a complete set of deliverables so you can start optimizing from day one.
We don't just hand over a website. You get everything you need to measure, test, and improve your conversion rate. All code is in your GitHub repository, and we provide documentation for your team.
Our standard package includes analytics, error tracking, and a CI/CD pipeline. You can deploy new changes in minutes without relying on us.
- Source code in your GitHub repository
- CI/CD pipeline with Vercel or AWS Amplify
- Sentry error tracking for frontend and backend
- Google Analytics 4 setup with conversion goals
- Hotjar heatmaps and session recordings
- A/B testing framework using Google Optimize
- SEO metadata templates for all pages
- Cookie consent banner compliant with GDPR and CCPA
- Performance budget report (Lighthouse score 90+)
- Post-launch optimization roadmap for 3 months
What we ship in this practice.
SaaS landing page redesign
A B2B SaaS company needed a higher trial signup rate. IRPR redesigned their landing page with A/B testing and reduced load time from 4s to 1.8s. Trial signups increased by 35%. Tech stack: Next.js, Vercel, Google Optimize, Stripe.
Ecommerce checkout optimization
An online fashion store had a 70% cart abandonment rate. IRPR rebuilt the checkout flow with one-click payment and progress indicators. Abandonment dropped to 45% and revenue grew by 22%. Tech stack: Next.js, Stripe, Shopify Storefront API, Hotjar.
Lead generation portal for fintech
A fintech startup needed a compliant lead capture site. IRPR built a portal with dynamic forms and Salesforce integration. The site generated 150 qualified leads per month in the first quarter. Tech stack: Next.js, Salesforce REST API, SendGrid, PostgreSQL.
Healthcare provider website
A multi-location healthcare group wanted to increase appointment bookings. IRPR built a HIPAA-compliant site with online scheduling and patient portal. Bookings rose by 40% within 3 months. Tech stack: Next.js, Twilio, Stripe, AWS (HIPAA eligible).
Real estate listing platform
A real estate agency needed a fast, searchable property site. IRPR developed a platform with MLS integration and virtual tour embeds. Page load times improved by 60%, and lead inquiries doubled. Tech stack: Next.js, MLS API, Mapbox, PostgreSQL.
EdTech membership site
An online education company wanted a subscription-based course platform. IRPR built a site with Stripe billing, user dashboards, and video hosting. The site achieved a 5% conversion rate from free trial to paid. Tech stack: Next.js, Stripe, Mux, NextAuth.
Why teams hire us.
Fixed price, not hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the total cost before we write a line of code.
Senior engineers only
Our team averages 10+ years of experience. Every engineer is a senior who has shipped production code for companies like Google and Amazon. No junior developers, no outsourcing.
12-week MVP guarantee
We ship a working, production-ready MVP in 12 weeks on average. If we are late, we discount the next phase. 98% of our projects finish on time.
Post-launch conversion optimization
We don't disappear after launch. Every project includes a 3-month optimization roadmap with A/B tests, heatmap analysis, and iterative improvements based on real user data.
Full code ownership
You own all source code, design files, and documentation. There are no licensing fees, no lock-in, and no restrictions. Your code lives in your GitHub repository from day one.
Dedicated project manager
You get a single point of contact who coordinates the team, provides weekly updates, and ensures the project stays on track. No ghosting, no miscommunication.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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