Conversion Focused Website Development CompanyWebsite Development
We build websites that turn visitors into paying customers. 200+ products shipped with measurable conversion gains.
IRPR builds conversion focused websites using Next.js, React, and Headless CMS platforms like Sanity and Contentful. We optimize every page for speed, SEO, and user experience to maximize conversion rates.
We ship MVPs in 8-12 weeks with fixed pricing from $80K to $250K. Compliance covered includes HIPAA, PCI-DSS, and SOC 2. Every project includes A/B testing infrastructure and Google Tag Manager.
Startups needing a high-converting launch site, ecommerce brands scaling to $10M+ in revenue, SaaS companies requiring landing page engines, and enterprise marketing teams seeking custom optimization tools hire us.
Types of software we ship.
Conversion Focused Marketing Site
A complete brand site with lead capture forms, analytics, and A/B testing. Integrates with HubSpot or Marketo.
Landing Page Builder
Custom drag-and-drop editor for marketing teams to launch pages fast. Built with React and hosted on Vercel.
Ecommerce Store
High-converting storefront on Shopify Plus or custom Next.js with Stripe. Includes product feeds, cart recovery, and upsells.
Membership Site
Subscription-based content site with member portals, Stripe billing, and drip email campaigns using Customer.io.
Lead Generation Site
Focus on form conversion with multi-step forms, chatbot integration (Intercom), and CRM sync (Salesforce).
Referral Program Site
Viral referral engine with shareable links, reward tracking, and payout automation via Stripe Connect.
Portfolio / Agency Site
Showcase work with case studies, filterable project gallery, and contact forms. Built with Next.js and Sanity CMS.
SaaS Pricing Page
Dynamic pricing table with A/B tests, feature toggle, and Stripe integration for checkout. Optimized for conversion.
We build for every business type.
SaaS Companies
Ecommerce Brands
Service Businesses
Lead Generation
Media & Content
How IRPR Builds Conversion Focused Websites
Every project starts with data and ends with a measurable lift in conversions.
We analyze your current analytics using Google Analytics 4 and Hotjar to identify drop-off points. Then we design and develop a new site using Next.js and Sanity, ensuring 90+ Lighthouse scores and sub-2-second load times.
After launch, we run A/B tests on key pages using Optimizely. On average, our clients see a 30% increase in conversion rates within the first 90 days. We also provide a full analytics dashboard for ongoing optimization.
The Difference Between IRPR and Generic Dev Shops
Most agencies build websites that look good. We build websites that sell.
Generic shops deliver a static site on WordPress with no A/B testing and no analytics integration. They hand you the code and disappear. Your conversion rate stays the same.
IRPR delivers a conversion focused site with built-in experimentation tools, real user monitoring, and a post-launch optimization phase. We give you a system that improves over time.
- No A/B testing infrastructure
- No Google Tag Manager setup
- Ships on WordPress with 3 sec load time
- No conversion funnel analysis
- No heatmap or session recording tools
- No post-launch optimization plan
- A/B testing with Optimizely from day one
- GTM setup with event tracking
- Next.js site with sub-2s load time
- Full funnel analysis with GA4 and Hotjar
- Session recordings and heatmaps included
- 30-day post-launch optimization phase
Our Conversion Focused Website Development Process
Four phases, eight weeks, one fixed price.
Phase 1 (Idea): We audit your current site and analytics, then propose a conversion strategy with specific KPIs. Phase 2 (Roadmap): We create a detailed build plan with wireframes, tech stack choices, and A/B testing brief.
Phase 3 (Product): We develop the site in weekly sprints using Next.js, deploy to a staging URL, and run conversion tests. Phase 4 (Release): We launch, set up monitoring (Sentry, LogRocket), and hand over source code with documentation.
What Ships With Every Conversion Focused Website
Everything you need to start improving conversions on day one.
We don't just hand over a URL. Every project includes analytics, monitoring, and experimentation tools pre-configured. Your team can start making data-driven decisions immediately.
- Source code in your GitHub or GitLab repo
- CI/CD pipeline on GitHub Actions or Vercel
- Google Analytics 4 with custom event tracking
- Google Tag Manager with 10+ triggers
- Hotjar heatmaps and session recordings active
- Optimizely A/B testing account with 3 experiments
- Sentry error monitoring with alerts
- Automated Lighthouse CI for performance regressions
- SEO meta tags and Open Graph markup
- Post-launch documentation and handover guide
What we ship in this practice.
Conversion Website for a Fintech SaaS
Built a Next.js landing page with Stripe subscription checkout. Reduced signup time from 5 minutes to 90 seconds. Saw a 40% increase in trial conversions. Tech stack: Next.js, Stripe, Sanity, Optimizely.
Ecommerce Store for a D2C Beauty Brand
Developed a custom Shopify Plus store with upsell flows and SMS abandonment recovery. Increased average order value by 25% and reduced cart abandonment by 18%. Tech stack: Shopify Plus, Klaviyo, Postscript.
Lead Generation Site for a Law Firm
Created a multi-step form with conditional logic and Calendly integration. Cut form abandonment by 50% and booked 30% more consultations. Tech stack: Next.js, HubSpot CRM, Calendly.
Member Portal for an Online Education Company
Built a React-based learning portal with Stripe billing and drip email automation. Higher conversion from free to paid memberships by 35%. Tech stack: React, Stripe, Customer.io.
Pricing Page for a B2B Analytics Tool
Designed and A/B tested a dynamic pricing page with feature comparison. Lifted conversion by 28% after three iterations. Tech stack: Next.js, Optimizely, Mixpanel.
Referral Program Site for a Travel Startup
Developed a referral engine with shareable links and automated rewards via Stripe Connect. Generated 1,200 new signups in the first month. Tech stack: Next.js, Stripe Connect, SendGrid.
Why teams hire us.
Fixed Price, Not Hourly
Every project gets a fixed quote in the Roadmap phase (week 2). No hourly billing, no surprise invoices, no scope creep charges. You know the cost before we start.
Senior Engineers Only
Our team consists of engineers with 10+ years of experience each. No juniors, no outsourcing. Every line of code is written by a senior developer.
8-12 Week Delivery
We ship MVPs in 8 to 12 weeks. No endless timelines. Our process is optimized for speed without sacrificing quality.
Post-Launch Support Included
After launch, we provide 30 days of support and optimization. We monitor Sentry errors and help you run your first A/B tests.
Data-Driven Design, Not Guesswork
We base every design decision on analytics and user behavior, not opinion. GA4 and Hotjar inform wireframes, copy, and CTAs.
Full Ownership, No Lock-In
You own the source code, the repo, the domain, and all analytics accounts. No proprietary platforms. Move hosts anytime.
Idea → Roadmap → Product → Release.
Every engagement runs through the same four-stage pipeline. Predictable by design.
Questions clients ask first.
Related services and industries.
Ready to build? Let's talk.
30-minute discovery call. No deck. We'll tell you honestly what it takes, how long, and how much.
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